Okay, let’s tackle this. So Cheri has 34 years of experience in sales and marketing, which is a significant amount of time. Her experience as VP of sales and marketing at Golden Bear Sportswear is also a strong indicator of her skills. However, her skills are more general and not highly specialized. She has skills in multiple areas, including marketing, sales, product development, and customer service. Considering her experience and skills, I would estimate her hourly rate to be around $125. This is slightly below the national average for marketing and sales professionals, but her experience and tenure at a single company suggest she may be able to command a higher rate. Some marketing and sales professionals with similar experience can earn upwards of $200 per hour, but Cheri’s more general skillset keeps her rate lower.