Bio
Experience
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Pearl Abyss
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Los Angeles Metropolitan Area
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Head Of Public Relations
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Jan 2021 - Present
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Los Angeles Metropolitan Area
• Oversee PR and support marketing campaigns for all current Pearl Abyss titles, game development, PearlAbyssAmerica.com and branding initiatives for the company.• Expand the Pearl Abyss brand and develop profiles for key executives within the company.• Maintain all media relations, including crisis management, timely responses to world events, and Western expansion.• Establish and manage a team to oversee all game assets and execute all day-to-day publicity strategies.• Coordinate with PR agencies in North America, Latin America, and Europe on publicity and branding commitments and strategies.• Serve on Pearl Abyss America's leadership team to build and maintain company structure, culture and policies.
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Chastity Inc
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Los Angeles
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Publicity & Social Media Strategy
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Nov 2013 - Present
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Los Angeles
- Publicity consultant & brand strategist with digital marketing department at NBC Universal, providing high-level counsel & on-the-ground execution for a television series, focusing on blogger outreach, social media, marketing event production.- Digital brand strategist for newly launched young adult novel series developing content plans which target millennials & their parents across various platforms and social media. Working directly with writer & executive producer to report on the analyzation of trends to maximize efforts & exceed expected growth.- Establishing media relations and creating a campaign strategy for LA Cosplay Con. The scope of the includes but is not limited to crafting press releases, arranging interviews, writing website and social media content.- Digital media strategy for up-and-coming YouTube personality working directly to expand existing fanbase through an all-encompassing optimization & social strategy.- As the Front of the House event producer for The Geekie Awards I was responsible for managing the box office, social media strategy, working with our PR firm to develop a content-marketing driven plan, as well as VIP concierge, talent booking, and supervising front of house staff.- The 2014 Geekie Awards reported nearly 9 million social media impressions, over 75 millions media/press impressions and approximately 2 hundred thousand viewers - an increase of over 400% from year one. Built & supervised a social media team to execute a campaign interwoven with sponsors which included PepsiCo, Gibson, Dark Horse Comics, Loot Crate & more.- Supervised event production team, executing setup of the press suite, red carpet, VIP lounge, nominee reception, & Avalon Hollywood; including but not limited to pre-production space planning to maximize space & create a more efficient flow while meeting county fire codes.
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Head Of Public Relations
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Jan 2021 - Present
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Netmarble US
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Los Angeles, CA
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Head of Public Relations
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Mar 2018 - Jan 2021
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Los Angeles, CA
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Director of PR & Communications
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Nov 2015 - Dec 2016
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Head of Public Relations
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Dec 2014 - Nov 2015
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Collective Digital Studio
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Beverly Hills, California
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Director of Marketing & Communications
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Jun 2012 - Oct 2013
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Beverly Hills, California
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Event Marketing and Production
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Oct 2006 - Jun 2012
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Writer for GameGirl(dot)com
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Jan 2008 - Oct 2008
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Education
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2004 - 2007Art Institute of California
Bachelor of Science
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