Experience

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  Onlia

  • Toronto, Ontario, Canada

  • Web Content Publisher

    • Apr 2022 - May 2024
    • Toronto, Ontario, Canada

    * Marketing team lead for publishing online content on desktop and mobile web * Writing, editing and publishing blogs for the website's online magazine * Building new landing pages for SEO and paid search* Maintaining and improving Onlia’s DCI score using SEO tools such as Semrush and Siteimprove* Working with Onlia’s CRO manager to test online content performance * Working with Onlia’s dev team on website component upgrades and SEO maintenance* Working with the QA team to test component fixes/new components before they go live* Working with the E-CRM lead to produce email campaigns and monitor performance* Tracking page views and website performance using Google Analytics * Posting original content on Onlia’s social media platforms* Managing Onlia’s online reviews using Google Business Profile* Creating custom hero banners for Onlia’s web pages using Figma* Managing FAQs and Chatbot performance * Managing content sharing partnerships with Onlia’s partners

• 

  Freelance

  • Toronto, Ontario, Canada

  • Freelance Editor, Digital Media and Content Specialist

    • Dec 2019 - Apr 2022
    • Toronto, Ontario, Canada

• 

  Yahoo Canada

  • United States
  • Technology, Information and Internet
  • 700 & Above Employee

  • Editor - Yahoo Sports Canada

    • Nov 2015 - Dec 2019

    • Managed day-to-day editorial operations of Yahoo Sports' O&O products, including desktop, mobile web and the Yahoo Sports app• Assigned, created and produced original content including articles, videos and podcasts • Editorial lead on programming and managing home and team page lineups• Analyzed data to develop daily and long-term content strategies in tandem with Managing Editor• Produced vertical video content exclusively for mobile app• Packaged Sports content fo Yahoo Canada Front Page, one of the most popular web pages in Canada• Team lead for Editorial Operations, working with developers to identify bugs and improve the user experience• Team lead on supporting horizontal departments, including product and e-commerce teams• Created new web pages to promote the team's original videos and podcasts     • Reported on live sporting events including the Toronto Raptors and the Toronto Blue Jays• Led coverage of the 2016 Olympics in Rio, as well as the 2018 Olympics in PyeongChang

  • Editor - Yahoo News Canada

    • Mar 2012 - Nov 2015

    • Managed day-to-day operations of the Yahoo News Canada website  • Lead Editor for the Yahoo News Digest app, winner of Best Mobile Solution at the 2014 COPA Awards   • Assigned, created and produced original content including articles, slideshows and videos • Packaged Sports content fo Yahoo Canada Front Page, one of the most popular web pages in Canada• Managed social media for Yahoo News Canada and Yahoo Finance Canada • Built the HTML5 mobile version of the Yahoo News Canada website for smartphone and tablet

  • Assistant News Editor

    • Apr 2011 - Mar 2012

    • Assigned, edited and produced original content including articles, slideshows and videos • Curated provider content from news outlets such as The Canadian Press, Reuters, The Associated Press• Created slideshows and contributed to breaking news coverage • Contributor for Yahoo News Canada's "Daily Brew" blog

  • Associate News Editor

    • Dec 2010 - Apr 2011

    • Assigned, edited and produced original content including articles, slideshows and videos • Curated provider content from news outlets such as The Canadian Press, Reuters, The Associated Press• Created slideshows and contributed to breaking news coverage • Contributor for Yahoo News Canada's "Daily Brew" blog

• 

  Riptown.com Media

  • Toronto, Canada Area

  • Intermediate Content Specialist - Bodog Fantasy Sports

    • Sep 2007 - Dec 2008
    • Toronto, Canada Area

    • Lead Content Specialist for the Bodog Fantasy channel• Solely responsible for managing all content including articles, images and slideshows, headlines and descriptions, player updates and game play descriptions• Consulted with stakeholders and product managers to develop and execute effective online strategies

• 

  FantasyHockey.com

  • Toronto, Canada Area

  • Lead Contributor

    • Sep 2006 - Apr 2007
    • Toronto, Canada Area

    Creating content for a series of blog sites aimed at promoting products to readers.; Products: Fantasyhockey.com Responsibilities:Writing the weekly Fantasy Studs and Duds articles for the 2007/08 NHL season.