Experience

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  Charlotte Zawel Design

  • Boston, MA

  • Interior Designer

    • Mar 2018 - Present
    • Boston, MA

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  Self Employed

  • Greater Boston Area

  • Market Research Consultant

    • Feb 2016 - Dec 2017
    • Greater Boston Area

    Market Research consultant specializing in survey design, execution and analysis.

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  Millward Brown Digital (formerly Compete, Inc.)

  • Boston, MA

  • Senior Associate, Media Solutions

    • May 2012 - Jan 2016
    • Boston, MA

    Work with members of Google's Retail and CPG product, marketing and media teams, producing digital market research that highlights the power of search and Google’s extended suite of products.Projects entail synthesizing complex qualitative and quantitative datasets into concise consumer insights which ultimately drive strategic action for current and future digital programs within Google and among their advertisers.

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  Hasbro

  • Marketing, US Games

    • Sep 2011 - Jan 2012

    Brand Mangement and Marketing for Hasbro's US Games team.

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  Living Proof, Inc.

  • Assistant Brand Manager, Haircare

    • Apr 2011 - Sep 2011

    Living Proof is a beauty company focused on developing new, breakthrough technologies for hair and skin care. Retail locations include Sephora, Ulta, Macy's and Nordstrom in the US and Space NK in the UK. As an Assistant Brand Manager on the haircare team I conducted competitive and consumer research; participated in new product development with R&D, manufacturing and supply chain; worked on packaging and artwork oversight and design; and supported all aspects of marketing from overall strategy to new product launches.

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  Babson MBA Marketing Club

  • Co-President

    • Jun 2010 - May 2011

    The Babson Marketing Club is a student-run organization for MBAs that is dedicated to the promotion of marketing as an educational and functional specialty. We put into action thought-provoking events, networking opportunities, and encourage engagement amongst students interested in all facets of marketing. The Babson Marketing Club is a sustainable organization which offers resources and guidance to future marketing leaders and promotes the use of marketing in everyday activities

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  Collective Brands, Inc.

  • Brand Management Intern - Keds Shoes

    • Jan 2011 - Apr 2011

    Assist marketing team with branding and marketing strategy; manage the 2011 integrated marketing campaign for Keds shoes (http://hdyd.keds.com/category/road-trip/).

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  Communispace Corporation

  • MBA Marketing Intern

    • Jun 2010 - Aug 2010

    Marketed online communities to prospective members via social media and traditional marketing channels. Also assisted Member Services team with demand forecasting and margin analysis.

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  Ocean Spray Cranberries

  • Marketing Consultant

    • Sep 2009 - May 2010

    Conducted market research for Ocean Spray's international expansion as part of an academic year-long consulting project through Babson's MBA program.

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  Atlantic Media Company (Government Executive Magazine)

  • United States
  • Book and Periodical Publishing
  • 100 - 200 Employee

  • Account Manager

    • 2007 - Jul 2009

    Advertising sales for Government Executive Media Group.

  • Account Executive (National Journal and CongressDaily)

    • May 2006 - Jun 2007

    Consultative sales for National Journal and CongressDaily, two enterprise-wide information sources on politics and policy.

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  IBM Global Business Services

  • Consultant

    • Aug 2005 - May 2006

    Worked on a software implementation at the DLA and participated in two internal proposal teams, conducting market research and leading IBM's branding strategy for the proposals.