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Charles Tower is a seasoned whisky expert with extensive experience in event management, marketing, and public relations. He has founded the North Quabbin Whisky Society and has worked with various whisky brands, including Loch & Key Society, Old Man Whisky, and The Espiritus Group. Tower has also held positions at Journeyman Consulting & Marketing, Quest Brands, Inc., and The Social Security Administration.

Experience

  • North Quabbin Whisky Society
    • Petersham, Massachusetts, United States
    • Founder
      • Sep 2020 - Present
      • Petersham, Massachusetts, United States

      A social group formed to give lovers of whisk(e)y opportunities to share tastings, discover new expressions, and explore the nuances and complexities of distillation, maturation, and finishing.

  • Old Man Whisky
    • Petersham, Massachusetts, and “on the road”
    • Scotch Whisky Educator
      • Jan 2018 - Present
      • Petersham, Massachusetts, and “on the road”

      I conduct whisky tastings and seminars and chair Robert Burns Dinners. I have my own tasting room and am also available to work at other venues.

  • Loch & K(e)y Society
    • Westborough, Massachusetts
    • Membership Ambassador
      • Jul 2008 - Present
      • Westborough, Massachusetts

      Extend a welcoming hand to the curious folk who show up at Loch & K(e)y Society tastings and events. Just ask for “Uncle Charlie” or “Old Man Whisky”! Co-leader on five whisky trips to Scotland with combined visits to over 35 distilleries. The 2020 whiskey trip to Ireland postponed due to the Pandemic. Hopefully to happen in 2021.

  • Self-employed
    • Petersham, Massachusetts
    • Independent Scotch Whisky Consultant
      • Nov 2009 - Present
      • Petersham, Massachusetts

      I have been passionate about Scotch whisky for many, many years. I enjoy sharing that passion with folk who will listen, nose, and taste. I am available for classes, seminars, tastings, staff training, and product promotion.

  • Journeyman Consulting & Marketing
    • Westborough, Massachusetts
    • Spirits Consultant
      • Feb 2018 - Present
      • Westborough, Massachusetts

      Co-lead whisky tours of Scotland; chair Robert Burns dinners, conduct seminars and tastings of fine spirits.

  • Quest Brands, Inc.
    • Massachusetts
    • Northeast Sales Manager
      • Jan 2019 - Jun 2021
      • Massachusetts

      Pleased to represent an outstanding portfolio of spirits: Ian Macleod, Spey, Smokehead, and Chieftains Scotch whiskies; J.W. Kelly Bourbon and Rye whiskies; Pickering’s, Eden Mill, and London Hill gins; Marquis de Montesquiou Armagnacs; and Augier Cognac.

    • National Brand Ambassador for Scotch and American Whiskies, The Espiritus Group
      • Mar 2016 - Jan 2019

      Represented extraordinary whiskies from Scotland's Lost Distillery Company and America's Corner Creek Bourbon.

    • Brand Ambassador
      • Dec 2011 - Nov 2015
      • Massachusetts

      Brand Ambassador for Hunter Laing, Douglas Laing, and Meadowside Blending independent bottlers of Scotch whiskies. Portfolio consisted of superb Old Malt Cask, Douglas of Drumlanrig, and Maltman single cask single malt Scotch whiskies, outstanding Clan Denny, Big Peat, Wee Scallywag, and Double Barrel blended malt Scotch whiskies, Royal Thistle, Douglas XO, and Campbeltown Loch blended Scotch whiskies.

    • Case Processing Supervisor
      • Jul 1991 - Jul 2012

  • Barre Players Theater
    • Barre, Massachusetts
    • President
      • Jun 2005 - Jun 2007
      • Barre, Massachusetts

    • President
      • Jun 1995 - Jun 1998
      • Lancaster, Massachusetts

    • Commander
      • 1965 - 1998

Education

  • 2013 - 2015
    Wine & Spirit Education Trust
    Certificates, Level 2, Wines & Spirits; Level 2, SpIrits
  • 1981 - 1982
    Antioch New England Graduate School, Antioch University
    M.Ed., Organization & Management
  • 1970 - 1972
    Suffolk University
    A.B., History
  • National Cryptologic School
  • Naval War College

Suggested Services

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Industry Focus. “Food and Beverages”

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