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Charles Nelson is a seasoned professional with expertise in marketing strategy, business development, and sports marketing. He has held leadership positions at California State University-Sacramento, Sacramento Republic FC, and the Sacramento Kings. With a Master of Business Administration (MBA) from California State University-Sacramento, Nelson has developed a strong background in coaching, account management, and business planning. As a Director of Development at California State University-Sacramento, he has successfully led business development efforts, secured partnerships, and grown revenue. His experience in corporate partnerships, sales, and marketing has equipped him with the skills to drive business growth and success. Nelson's expertise spans multiple industries, including sports, marketing, and business development. He is well-versed in leveraging strategic partnerships to drive revenue growth and increase brand awareness. With a strong educational foundation in business administration, Nelson has developed a unique blend of skills that enable him to drive business success in various industries. As a seasoned professional, Nelson has a proven track record of delivering results-driven solutions that drive business growth and success. Nelson's expertise includes marketing strategy, strategic partnerships, coaching, business development, new business development, account management, business planning, Salesforce.com, sports marketing, start-ups, and recruiting. Nelson has a strong educational background, with a Master of Business Administration (MBA) from California State University-Sacramento and a Bachelor of Arts degree from St. Mary's College of California.

Experience

  • California State University-Sacramento
    • Sacramento, California, United States
    • Director of Development - Division of Student Affairs
      • Dec 2021 - Present
      • Sacramento, California, United States
  • Sacramento Republic FC
    • Sacramento, California
    • Director Of Corporate Partnerships
      • Apr 2017 - Aug 2021
      • Sacramento, California

      Helping businesses strategically use Sacramento Republic as a business tool to generate new customers, engage current clients and increase brand awareness in the Sacramento DMA.

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Corporate Development Manager
      • Aug 2013 - Apr 2017

      Work with businesses in the Sacramento DMA on securing their suite in Sleep Train Arena and the new Downtown Entertainment and Sports Center. I work with my clients and prospects to leverage suite to get a positive ROI on their investment and uncover other strategic ways to leverage the excitement of Sacramento Kings basketball to support organizational business objectives. Identified budget cycles, neogitated contracts, worked within multiple internal and external departments to form recommendations, identified internal stakeholders in decesion making processes.

    • Corporate Partnership Development Manager
      • Sep 2012 - Aug 2013

      Assist businesses in identifying, creating, and implementing marketing solutions leveraging the Sacramento Kings physical and intellectual assets to increase market share and/or brand recognition in the Sacramento DMA.Helped engineer strategic partnerships between the Kings and local businesses to increase revenue and brand relevance.

    • Major Account Sales
      • Aug 2009 - May 2012

      Work with businesses with 50-999 employees in the Sacramento Region to provide technology and services to increase operational efficiencies, increase compliance with federal / state labor laws, and maximize their workforce.

    • Professional Sales Representative
      • Aug 2006 - Aug 2009

       Winner of Trimester 1, 2008 MVP award which is given to team member who went above and beyond job description while still accomplishing set goals and expectations.  Ranked 25th Nationally for TRx increase at 28% for Rx drug for Diaper Dermatitis Complicated by Candida launched in 2007.  Ranke...

    • Branch Manager
      • Sep 2003 - Aug 2006

       Grew year to year revenues by 20% at each location managed. Achieved Sales Revenue Per Day figures of $12 or more while the national average was $7.25. Earned and Negotiated contracts exceeding $5 million dollars in revenue to locations. Build, maintain and grow relationships with Body Shop ...

Education

  • 2007 - 2008
    California State University-Sacramento
  • 1999 - 2003
    St. Mary's College of California
  • 1994 - 1999
    James Logan High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Sports and Marketing”

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