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Charles Deuchrass

Group Manager, Marketing & Programs at Visit Victoria
Intro Book
Charles Deuchrass is a seasoned marketing professional with 10+ years of experience in marketing strategy, copywriting, and public relations, holding leadership roles in Visit Victoria and AAA Tourism.
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Location
Greater Melbourne Area, AU
Skills
  • Marketing Strategy
  • Copywriting
  • Advertising
  • Corporate Communications
  • Marketing Communications
  • Show all
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Bio

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Experience

  • Visit Victoria
    • Australia
    • Advertising Services
    • 100 - 200 Employee
    • Group Manager, Marketing & Programs
      • Nov 2020 - Present

      Leading Visit Victoria’s marketing strategy and initiatives to drive visitation and expenditure for regional Victoria’s visitor economy.

    • Regional Brand Manager
      • Jul 2017 - Nov 2020

      Leading the development and implementation of strategic brand campaigns supporting Victoria's direction and vision as a premium leisure tourism destination.

    • Manager, Melbourne Marketing
      • Jun 2014 - Jul 2017

      Development, implementation and evaluation of a range of Melbourne Marketing initiatives, including the strategic development of the Melbourne brand within the Victorian visitor economy.Preparation of communications and campaign briefs, ministerial briefing, co-operative marketing strategies, key stakeholder management, financial management, staff/team management.

  • Club Tourism Publishing
    • Marketing Manager
      • Nov 2010 - Dec 2013

      Development and implementation of marketing strategies; corporate communications; brand and product activation and management; PR strategy and media liaisons; copywriting and art direction; product development; creative concept development; corporate partnership and stakeholder management; website management.The Club Tourism partnership dissolved in December 2013.

  • AAA Tourism
    • Marketing Coordinator - Travel
      • Sep 2009 - Oct 2010

      Corporate communications, copywriting and art direction, strategic marketing planning, website management.

    • PR Coordinator
      • Nov 2007 - Sep 2009

      Public relations strategy, copywriting, industry journalism, corporate communications, stakeholder management.

  • Star Ratings Australia (AAA Tourism)
    • Assessing Coordinator
      • Apr 2006 - Oct 2007

      Member communications, collateral development, product development, conflict management, contractor liaisons, assessment scheduling, administrative duties.

  • IKEA Group
    • Moorabbin
    • Marketing Coordinator
      • 2003 - 2004
      • Moorabbin

      Retail marketing, event management, activity planning, competitor analysis, copywriting, advertising, website management.

Education

  • 2022 - 2022
    Marketing Week Mini MBA with Mark Ritson
  • 2021 - 2021
    Marketing Week Mini MBA with Mark Ritson
    Mini MBA, Marketing
  • 1999 - 2001
    RMIT University
    Business (Advertising), Marketing/Advertising
  • 1991 - 1998
    The Peninsula School
    Victorian Certificate of Education

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising Services”

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