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Bio

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Charles Chou is a seasoned digital marketing professional with 5+ years of experience in managing social media, public relations, and marketing campaigns for top brands like LOEWE and Christian Dior Couture. He holds a Bachelor's degree in English Language and Literature from Shanghai International Studies University.

Experience

  • Maison Margiela
    • Shanghai, China
    • Digital Marketing Manager
      • May 2021 - Present
      • Shanghai, China

      360 campaign with the consolidation of digital content&media strategy and planSocial Content Production (Copywriting and Graphic Design)Digital Platforms Innovation (Design & UX)Actively work with global digital and image team to ensure delivery of elevated and consistent brand experience...

    • Associate Account Director
      • Jun 2016 - May 2021
      • Shanghai City, China

      Digital/Social Media Retainer for LOEWE and Christian Dior Couture.KOL liaison and data base building.Press material, spokesperson briefing books, social content and consumer campaign copywriting.Support the execution of campaigns and optimise results across traditional media, social media, event...

  • Weber Shandwick
    • Shanghai City, China
    • Account Coordinator
      • Sep 2015 - Feb 2016
      • Shanghai City, China

      Data analyses and campaign researches for A&F, Hollister and Zwilling.(Retainer-based)Routine reports compiling and submission. Management and content planning for client's social media platforms.Other onsite event support.

Education

  • 2012 - 2016
    Shanghai International Studies University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail Luxury Goods and Jewelry”

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