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Charlene Nienaber is a seasoned entrepreneur and designer with extensive experience in various industries, including real estate, marketing, and design. She has worked as a Business Owner, Marketing Manager, Sales Consultant, and Freelance Make Up Artist, and has also pursued higher education in Interior Design and Technology, Marketing Management and Tourism, and Make-Up and Special Effects.

Credentials

  • Greg McKeown on the Art of Getting Effortless Results (Without Burning Out)
    LinkedIn
    Apr, 2022
    - May, 2026

Experience

  • Weskuskuier Bergrivier
    • Velddrif, Western Cape, South Africa
    • Business Owner
      • Feb 2024 - Present
      • Velddrif, Western Cape, South Africa

  • CharlieNDesign
    • South Africa
    • Owner Designer
      • May 2014 - Present
      • South Africa

      Lighting Consultant for Commercial, Retail and Residential ProjectsProcurement of lighting Lighting Design and Space planning for projects.Projects worked on:Settlers drift Game LodgeMR P lighting design for LED lighting House BormannBierman van der Merwe OptometristHouse QuarmbyHouse Spence

    • United States
    • Real Estate
    • 700 & Above Employee
    • Real Estate Agent
      • Jul 2022 - May 2024

    • Real Estate Agent
      • Jul 2022 - May 2024

  • Avon Justine
    • West Coast & Northen Cape, South Africa
    • Area Sales Manager
      • May 2018 - Aug 2022
      • West Coast & Northen Cape, South Africa

  • Paintsmiths Group
    • Cape Town Area, South Africa
    • Marketing Manager
      • Apr 2016 - Feb 2018
      • Cape Town Area, South Africa

      Work closely with the CEO, communicate and share the marketing vision within the company and 37 stores to ensure the strategy is timeously in the marketManage all marketing for the company and activities within the marketing department.Develop the marketing strategy for the company in line with company objectives.Co-ordinate marketing campaigns with sales activities.Oversee the company’s marketing budget.Create and publish all marketing material in line with marketing plans.Plan and implement promotional campaigns.Responsible for overall brand management and corporate identity (Managing of five different brands)Manage online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Create a wide range of different marketing materials.Work closely with design agencies.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Ensure brand messages are consistent.Drive overall CRM and direct marketing.Maximizing PR exposure for the brand while ensuring a return on investmentCoordinating the design and implementation of shop fit and signageCoordinating company functions ie. Marketing Forums and Product and Brand launch FunctionsInvolved in Technical meetings and coordinating communication of technical issues to supplier and stores.Involved with Product development.Communicate and liaise with Sales Team to manage store requirements. Assisting with office duties.Design and build Trade show stands - Homemakers expo 2016 and 2017 Cape Town and Johannesburg.Regular store visits to obtain information from geographical areas relating to the Marketing Strategy and implementing the changes necessary.Manage Ancillary suppliers - negotiating new products and sales for all stores Nationally.

  • Final Touch Makeup
    • Johannesburg and Cape Town
    • Make up artist
      • Sep 1999 - Sep 2017
      • Johannesburg and Cape Town

      Freelance Make Up ArtistStandby Make Up - Egoli (Franz Marx Films)Make Up Artist - Super sportMake Up Artist - IsidingoMake Up Artist - Gospel Skouspel 2011, 2012, 2013 and 2014

  • Eurolux (Pty) Ltd
    • Cape Town Area, South Africa
    • Sales Consultant
      • Aug 2011 - Aug 2013
      • Cape Town Area, South Africa

      Increasing and stimulating all sales activities for existing and new clients in an assigned area.

  • Stark Films Binnelanders
    • Randburg, Johannesburg
    • ART DEPARTMENT PROPS MANAGER
      • Feb 2010 - May 2010
      • Randburg, Johannesburg

      Stark films (Film Production Company for Binnelanders, Isidiongo)

    • Production Manager Coordinator and Office Manager
      • Feb 2009 - Jan 2010
      • Randburg, Johannesburg

      Production Management : Responsibility to manage Oor die Kole with Kobus and Toks. Managing our main sponsor's elements and account (CIPLA).

  • Wila Lighting Ltd
    • Grove, West England
    • Project sales Manager
      • Jun 2008 - Sep 2008
      • Grove, West England

      Wila lighting is a German lighting Manufacturing company.

  • Artemide Lighting Ltd
    • London, United Kingdom
    • Lighting Designer
      • Jun 2007 - May 2008
      • London, United Kingdom

      Artemide is an Italian lighting Manufacturing company.

    • INTERIOR DESIGNER
      • Apr 2004 - Apr 2007

      Building Surveyors and Architecture

  • TVAFRICA
    • Rivonia, Johannesburg
    • TX- PRODUCER
      • Jan 2000 - Sep 2003
      • Rivonia, Johannesburg

      TV Africa was a television station that broadcasted into Africa with more than a million viewers around Africa.

Education

  • 2016 - 2016
    Shaw academy
    Diploma in Photoshop, Photoshop
  • 2005 - 2007
    London Metropolitan University
    Diploma of Higher Education, Interior Design and Technology
  • 1998 - 2000
    Beautico Academy of Beauty
    Make-Up and Special effects Certificate, Make-Up Artist/Specialist
  • 1996 - 1998
    Pretoria Marketing College
    Diploma in Marketing Management and Tourism, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • 1993 - 1995
    Evander High School
    Matric - Grade 12, Afrikaans, English, Mathematics, Business Economics, Home Economics, Biology
  • 2007 -
    Southbank University London
    LET lighting Engineering and Technology, Lighting and Technology
  • PPRA

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