Experience

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  Cisco

  • United States

  • Content Project Manager

    • Oct 2018 - Present
    • United States

• 

  Adobe

  • San Jose, CA

  • Senior Demand Gen Program Manager

    • Sep 2002 - Feb 2018
    • San Jose, CA

    Collaborated with HED Student product teams, Campaign Marketing, Direct Marketing Group Managers to plan and schedule all marketing email campaigns. •Led acquisition, retention, engagement/active use, conversion and direct marketing campaigns for multiple business units (including strategy, execution & analysis), in North America, EMEA (Europe) LATAM (Latin Am). •Developed campaign creative with key stakeholders, briefed creative team, and managed timelines. •Partnered with global field teams to ensure emails were localized with available, relevant country- specific content. •Collaborated with Marketing Insights & Optimization team to guarantee timely, accurate reporting for all programs. •Executed weekly emails for education student base. •Developed email subject line test that generated 4% increase in open-rate, 28% increase in click-thru rate. •Managed $2M+ annual budgets, ensuring estimates, purchase orders, and accruals were maintained.

• 

  Veritas

  • Mountain View, CA

  • Senior Marcom Manager

    • Sep 2000 - Jun 2002
    • Mountain View, CA

    Targeting Senior IT and the C-Suite, the Marketing Communications Manager was responsible for strategic and tactical marketing campaigns that generated awareness and demand for VERITAS’ suite of enterprise storage software and consulting services. •Handled $10M North American marketing budget for Print and Online Advertising. Budgets were within 5% of targets for 6 consecutive quarters. •Managed Corporate Marketing campaigns comprising brand awareness, launch events, print and electronic collateral, print and electronic advertising, direct mail and web content management development and promotion. •Produced the first VERITAS printed annual report on time and within budget. •Created timelines for clients and production team to ensure deadlines where met. •Coordinated all revisions and the approval process. •Met with client and obtained all necessary information needed to complete the project. •Worked directly with vendors to obtain quote and communicated costs to the client for approval

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  Borland

  • Scotts Valley, CA

  • Senior Marcom Manager

    • Aug 1989 - Dec 1999
    • Scotts Valley, CA

    •Successfully launched three retail product lines that included packaging and marketing collateral. •Entered all projects into a database and tracked them through completion. •Maintained timelines and production schedules to ensure all projects were completed on time and within budget. •Responsibilities included revisions and approvals. •Worked closely with clients and creative team to guarantee projects were on target regarding messaging and brand.