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Charlene Herndon is a seasoned product marketing and management professional with 20+ years of experience in biotechnology, medical devices, and life sciences. She has held various roles, including Global Marketing Manager, Senior Global Product Manager, and Consultant, and has developed and implemented targeted marketing programs, commercialization plans, and go-to-market strategies.

Experience

    • Consultant
      • May 2018 - Present
      • Boston

  • Cardinal Health
    • Mansfield, Massachusetts
    • Global Portfolio Director
      • Jul 2017 - May 2018
      • Mansfield, Massachusetts

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Global Marketing Manager
      • Feb 2017 - Jul 2017

    • Senior Global Product Manager
      • May 2015 - Feb 2017

      Development and implementation of targeted marketing programs. Collaboration with regional marketing and cross-functional teams to ensure alignment with strategic initiatives. Key focus on globalization and market expansion through driving commercialization excellence. Key Achievements:• Develop and implement commercialization plans• Collaborate with regional teams to understand trends, identify portfolio gaps, understand and communicate customer needs as well as potential barriers • Facilitate execution of go-to-market strategy through engagement with regional and country-level marketing teams• Leverage best practices to drive commercial excellence and global revenue growth• Raise education and awareness of patient condition through coordinated initiatives• Develop call-point targeted sales and training tools, showcasing target relevant clinical evidence to drive engagement• Represent downstream marketing within Product Development core teams

  • Harvard Bioscience
    • Holliston, Massachusetts
    • Global Product Marketing Manager
      • Apr 2003 - May 2015
      • Holliston, Massachusetts

      Development and implementation of annual and 3-year strategic marketing plans. Establish product branding and global go-to-market strategies. Conduct market analysis, voice of the customer, and competitive analysis to develop product road maps and manage product life cycles. Lead customer facing tasks for new product development, from concept to launch. Key Achievements:• Planning and execution of Annual Operating Plans• Cross-functional teamwork to develop new products; extensive participation from concept to market launch• Identify and negotiate domestic and international distribution contracts for complimentary products to existing product lines, as both a supplier and distributor • Identify and address portfolio gaps through strategic partnerships, experience with distribution negotiation• Awarded 2013 Outstanding Sales Performance Award

  • Nova Biomedical
    • Waltham, Massachusetts
    • Research and Development
      • Aug 2000 - Apr 2003
      • Waltham, Massachusetts

      • Collaborated with senior scientists and engineers to develop new biosensor technologies, implementing into proven mainframes to satisfy customer needs • Provided support to Technical Services Representatives and Sales Teams to successfully launch new products into the market and resolve customer concerns with core products• Documentation of procedures and experiments in all phases development, including protocol development, troubleshooting procedures, and formulations. • Participated in 510(k) data generation/submission, acquainted with FDA regulations and ISO 9001 compliance procedures

Education

  • 1995 - 1999
    Bucknell University
    Bachelor of Science (BS), Biology, General
  • 1996 - 1997
    Harvard University Continuing Education Program

Suggested Services

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Industry Focus. “Biotechnology and Pharmaceuticals”

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