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Charanjit Lamser is a seasoned sales and marketing professional with over 20 years of experience in handling sales and marketing activities across various regions in India. He has worked with prominent companies such as AAK India, Ludhiana Beverages Pvt Ltd, LOUIS DREYFUS COMMODITIES INDIA (P) LTD, CARGIL INDIA P LTD, SIEL EDIBLE OIL LTD, and Puri Oil Mills Ltd - India. He has achieved numerous awards and recognitions for his outstanding performance and has successfully introduced new products in various regions. He holds a Master of Business Administration (MBA) degree from Guru Jambheshwar University and a Bachelor's degree in Economics from Punjabi University, Patiala.

Experience

    • India
    • Food and Beverage Manufacturing
    • 200 - 300 Employee
    • Assistant Manager - Speciality Fats & Oils
      • Mar 2021 - Present

      Punjab, Jammu and Kashmir, Himachal Pradesh, Chandigarh, Haryana

    • Area sales Manager-Specialty Fats & Specialty Oils
      • Mar 2016 - Present

      Key Responsibilities : Handling sales and marketing activities in PUNJAB AND JAMMU & KASHMIR for Distribution sales which caters to the requirements of Ice Cream ,Bakery and Confectionary and Food Services industry. BRANDS : - KRISP, KOOLEX, COCOSILVER, K-LITE, FOODLITE, FRYWELL, GOLDEN YELLOW,CHOKITA, KOATINA  Handling a team of 06 Sales executive, 30 Distributors and Direct dealing with a number of End-Users also connect karigar Program & Recipe Promotion are running in my involvement.Key Achievements :  When I have joined, company Sale was only 50M.T Per month due to planning & convert key non users sales increased 250M.T Per month.  Like Previous I have achieved the Award for Outstanding achievement & Brands Promotion in Annual sales conference again 2017-18 I have achieved the Award of Excellence & for outstanding achievement in Brands promotion in Annual sales conference 2016-17

    • Area Sales Manager - Sales and Marketing
      • May 2012 - Feb 2016
      • punjab

      Key Responsibilities : Handling sales and marketing activities of in Distt. LUDHIANA, NAWANSHAHR (RURAL) & SANGRUR & BARNALA Districts (URBAN)  Handling a team of, 5 Sales executive, 2 Channel Executive(RED). 5 PSR’S, 20 Market Developer’s. I am Handling 25 distributors for selling all brands of coca cola covering more than 4000 retail outlets also Handling 350 key accounts in my territory. Increasing Numeric Distribution through distribution corrections Developing and Plan and implement innovative ideas on sales & brand promotion.Key Achievements :  Awarded 10 gram Gold Coin against Highest growth in 4th Qtr 2012. Awarded 5 gram Gold Coin agaist 1st Highest growth on coke in April 2013. Gained market share for 2% in 3 months. Increased RED Score from 67 to 78 ie 11 points in last three months.

  • LOUIS DREYFUS COMMODITIES INDIA (P) LTD
    • PUNJAB,CHANDIGARH SOME PART OF RAJASTHAN
    • AREA SALES EXECUTIVE OILSEEDS
      • Jan 2011 - Apr 2012
      • PUNJAB,CHANDIGARH SOME PART OF RAJASTHAN

      Key Responsibilities : I had looked after Sales & the company depots also of LUDHIANA, FEROZEPUR, CHANDIGARH & SRI GANGANAGAR (RAJ) I also deal with Distributors in these area. Key Achievements : Successfully introduce our product under the brand name of ‘Vibhor’ in Respective areas. I increased the sale up to 350 M.T Per month Respective Areas.

    • Senior Sales Officer
      • Dec 2009 - Jan 2011
      • PUNJAB

      Key Responsibilities : In beginning I had deal the Gemini & Nature Fresh Brand at Ludhiana H.Q. Due to my hard work & devotion the product growth was amazing the company has given me responsibility of all the dealing related with “NATURE FRESH BRAND” in all Punjab.Key Achievements : In Cargill I had achieved 110% of company sales target in reward the company had given to me “SAMSUNG WASHING MACHINE”

  • SIEL EDIBLE OIL LTD
    • PUNJAB,CHANDIGARH
    • Territory Sales Officer
      • Nov 2007 - Dec 2009
      • PUNJAB,CHANDIGARH

      Key Responsibilities : I had looked after Sales & the company depots also of Sangrur & Jalandhar & I also deal with Super Stockiest of Bathinda & Bhawanigarh ,Chandigarh.Key Achievements : Generated business of Panghat & Palki 200MT per month against 17 MT per month in year 2006.

  • Puri Oil Mills Ltd - India
    • Ludhiana Area, India
    • Sales Representative
      • Feb 2003 - Oct 2007
      • Ludhiana Area, India

      Key Responsibilities : This was my first experience of working with PURI OIL MILLS LTD ,while this was schooling for me but with my best efforts I had given good results. I had prompted the sale of MUSTARD OIL , R.OIL & CATTEL FEED, MUSTARD CAKE & appointed the new distributors in all most dead Areas.Key Achievements : Successfully introduce our product under the brand name of ‘P- mark, Mustard oil mustard cake in Respective Areas.

Education

  • Guru Jambheshwar University
    Master of Business Administration - MBA, Marketing
  • 1997 - 1999
    Punjabi University, Patiala
    Bachelor's degree, Economics

Suggested Services

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Industry Focus. “Food and Beverage Manufacturing”

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