Experience

• 

  BN Group

  • Noida, Uttar Pradesh, India

  • National Sales Head

    • Jul 2023 - Present
    • Noida, Uttar Pradesh, India

    Markets Strategy, coverage pipeline, Revenue growth, sales enablers, category overview, Marketing Coordination, Comprehensive Forecast planning, Distribution Transformation, 360⁰ Go-to-Market strategy, competition benchmarking, estimate-budget setting, techno commercial training, distribution outreach, pricing hierarchy, Customer Acquisition activity, market Expansion strategies in chosen geographies, Supply Chain team collaboration, Customer Centricity

• 

  Bata India Limited

  • Gurgaon, India

  • General Manager Sales

    • Jan 2019 - Jun 2023
    • Gurgaon, India

    • I’m focused on driving performance and delivering on our growth ambitions, ability to cascade strategic frameworks into Sales operating systems & processes• Responsible even passionate about creating a faster and more responsive business aimed in each state • Coaching individuals at different capability levels & appetite to win their hearts & minds behind GTM Transformation efforts• Pragmatic, ability to handle ambiguity, flexible with strong influencing skills• Passion for winning in the Last Mile Execution• Strategic skills – Able to combine data, competitive landscape and Insights into strong business opportunities/case for change and selling it within the organization and Distributors Partners

• 

  Cargill

  • United States
  • Food and Beverage Manufacturing
  • 700 & Above Employee

  • Distribution Manager -Sales Ops

    • Apr 2017 - Dec 2018

    Responsible for all 360⁰ business activities - Speed to Market, speed to response, Business acumen, People management , BTL, TTL, Planning, Forecasting, Costing, Route to market, Go-to-Market, all efficiency parameters. Numeric , Weighted,▪ I was accountable for an overall infrastructure, sales & customer development in both the region North & East. ▪ Stakeholder Engagement to identify and engage with key individuals both internal & external, to achieve a profitable outcome.▪ Collaborated with stakeholders and re-distribution stockiest to achieve the assigned secondary sales targets.▪ Imparted training to new members; monitored performance of different sales personnel and compared to month’s objectives▪ Area specific activation plans (ATL/BTL/TTL) across the region to resonate with the local preferences.▪ Driving sales initiatives and achieving desired targets with overall responsibility of Return on engagement (ROE)▪ Responsible for GTM, fundamental growth principles are to share the right amount of basic knowledge to people around

  • Sr Sales Manager

    • Jul 2014 - Mar 2017

    ▪ Managing the business as per the AOP and managing overall ground activities (Execution) that ensure business success like, MDM, beat, route/town optimization, techno commercial training and other engagement parameters. ▪ Accountable for an overall infrastructure, sales & customer development in both the region North & East. ▪ Stakeholder Engagement to identify and engage with key individuals both internal & external, to achieve a profitable outcome.▪ Collaborated with stakeholders and re-distribution stockiest to achieve the assigned secondary sales targets.▪ Imparted training to new members; monitored performance of different sales personnel and compared to month’s objectives.▪ Area specific activation plans (BTL) across the region to resonate with the local preferences.▪ Driving sales initiatives and achieving desired targets with overall responsibility of Return on engagement (ROE)▪ Responsible for GTM, fundamental growth principles are to share the right amount of basic knowledge to people around.

• 

  Agro Tech Foods Limited

  • India
  • Manufacturing
  • 700 & Above Employee

  • Sr. Area Sales Manager

    • Dec 2010 - Jun 2014

    Responsible for all the business activities that ensure the business success

  • Area Sales Manager

    • Apr 2008 - Nov 2010

    Sales Processes Driving KPIs for sales & distribution as per goal Sheets of the Regions. Credit & Claim Management & Market Intelligence. Ensure 100 % adherence to the implementation of SFA. Monitoring performance and ROI of Distributors & Stockists.Business Value and Contribution Delivering yearly sales target Approximately 100 Cr Annual of overall area level in tonnage & Value. Generate sales of company products through a team of Sales Managers & FoS in order to achieve the annual sales targets.Market Development & GTM Strategy. SKU’s level analysis of market trends to develop future plans. IBP (Integrated Business Plan) month wise business forecasting and bench marking the previous year ensuring a proper inventory management. Anchoring for Sales Force Automation all the Markets. Enabling the team for successful test launches of SFA.

  • Sales Supervisors roles

    • Dec 2003 - Mar 2008

    Sales & Distribution Management. Develop Sales Infrastructure and Implement best practices of Distribution & Cost Management. Generation of Primary Sales in line with Secondary Sales. Preparation, implementation and review of sales plan. Daily monitoring of sales and retail productivity; & weekly sales review. Weekly/Monthly submission of sales related reports. People Development & Orientation. Recruitment and training of Sales Executive. In-Depth coaching on Distributors ROI Calculations. Maintain and develop good business relationship with all existing distributors.

• 

  Cadbury Gifting India

  • Delhi, India

  • Sales Trainee

    • Sep 2002 - Nov 2003
    • Delhi, India

    Sales & Distribution, Primaries secondaries, distributors claim, wholesale drive, value purchase scheme, products visibilities, POSM deployment, Lifting scheme, all the promotional activities for Brand Awareness & Visibility in respective market place.