Experience

• 

  YunExpress Europe

  • London Area, United Kingdom

  • Operation Support Specialist

    • Sep 2023 - Present
    • London Area, United Kingdom

    Charge for the data analyst and warehouse management

• 

  Esquel Group

  • Hong Kong
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Management Trainee

    • Jun 2022 - Jun 2023

    • Founded incubation of brand's internal social media KOC, driving rapid growth with 49 accounts in just 4 months• Developed creative incentive rules and month training programs, leading to over 500 campaign brilliant notes and improved brand visibility through SEO on social media.• Managed brand's Red and Weibo accounts, leveraging brand spokesperson effect to drive engagement and expand KOL/KOC 100 notes through Ad casting, achieved impressive 34% increase Red account followers within 9 months.• Provide regular reports and insights every week to the marketing team, highlighting areas for improvement and optimization specifically for Red.• Executed platforms’ (WeChat, Weibo, Red) creation, copywriting, graphic design, and video editing tasks.• Responsible for producing captivating first brand campaign, developed exclusive brand day products with other departments, and devised channel-specific pricing strategies with sales team.• Explored right KOL/KOC for band campaign and delivered 100 briefs on social media for the brand campaign.• Explored channels to contact new media platform KOL/KOC, saving 1w RMB for company.

  • Management Trainee

    • Jul 2021 - Jun 2022

    • Handled four sewing teams comprising a total of 140 people, resolving daily production and sewing quality issues across four SQDC• Performed VIP customer order (Purcotton) and produce all process difficulties from a global perspective include production efficiency, equipment & tools, quality, lead time, profit and so on.• As a garment line manager, managed 4 production lines and was responsible for managing the production of customer orders to ensure quality and quantity, responsible for raw material, quality control and capacity management, familiar with garment supply quality elements and cost control. • Acted as head of internal review of departments within the factory, suggesting efficiency improvements and using negotiations to achieve better departmental cooperation.• Upstreamed data analysis for the complete supply chain to meet the order requirements of brand customers including many garment details.