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Chandra S. Chaterji profile image

Chandra S. Chaterji

Principal &amp; Founder at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Sieckgrowth Branding</span>
Intro Book
Seasoned marketing strategist with expertise in analytics, market research, and brand management.
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Location
San Francisco, California, United Sta...
Languages
  • English Native or bilingual proficiency
  • Bengali Native or bilingual proficiency
  • Hindi Professional working proficiency
Skills
  • Analytics
  • Customer Insight
  • Marketing Strategy
  • Market Research
  • Strategy
  • Show all
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Bio

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Chandra S. Chaterji is a seasoned marketing strategist with 20+ years of experience in analytics, market research, and brand management. She has worked with top brands, including Visa, AT&T, and IBM, and has developed expertise in consumer behavior, market research, and brand architecture. Chaterji has a Ph.D. in Business Administration from the University of Kansas and holds a Post-Graduate Diploma in Management from the Indian Institute of Management, Calcutta.

Credentials

  • Certificate in Strategic Foresight
    University of Houston

Experience

  • Sieckgrowth Branding
    • Principal & Founder
  • Strategy By Chaterji
    • San Francisco Bay Area
    • Principal & Founder
      • Sep 2009 - Present
      • San Francisco Bay Area

      I specialize in sensemaking and can do all the analytics, market research and strategy it takes to get there. Services offered include: • Analytics and data science: Analytics interpreter--answering &quot;So What?&quot;; Leading data science teams; Hands-on modeling and analysis; • Consumer insig...

  • SieckGrowth Branding
    • San Francisco Bay Area
    • Principal & Partner
      • May 2012 - Present
      • San Francisco Bay Area

      Analytics lead

  • GSD&M
    • Austin, Texas Area
    • Analytics evangelist
      • Dec 2006 - Jun 2009
      • Austin, Texas Area

      Recruited as the marketing science lead on the agency&#39;s biggest ($1.2 billion in advertising spending!!) account . (Evidently they searched high and low for months before they found someone who understood both analytics and advertising!!) My role grew to being one of the agency-wide evangeli...

  • Health Net Inc.
    • San Francisco Bay Area
    • Vice President
      • 2003 - 2004
      • San Francisco Bay Area

      This Fortune 200 health insurance company recruited me to be their first ever marketing research and consumer insights expert.

  • TNS
    • San Francisco Bay Area
    • Senior Vice President
      • 2001 - 2003
      • San Francisco Bay Area

      Senior Vice President, Information Technology practice, in the world’s third largest marketing information company. TNS sought me out to provide thought leadership for the IT practice and to develop syndicated market research products in the IT space.I authored white papers—think pieces and origi...

  • Visa
    • San Francisco Bay Area
    • Vice President
      • 1991 - 2000
      • San Francisco Bay Area

      Vice President, International Corporate Strategy.Vice President, International Strategic Marketing.Director, US Market Research.I was the first ever marketing scientist at Visa and started as the Director of Marketing Sciences for the US. The role grew to leading strategic marketing research. Amo...

  • J. Walter Thompson
    • Greater New York City Area
    • Vice President
      • 1985 - 1991
      • Greater New York City Area

      Vice President, Consumer Behavior Group.Associate Director, Quantitative Marketing Analysis.I introduced analytics and marketing science to this leading agency!! I pioneered marketing mix modelling and multivariate statistical analysis--a one man marketing science shop if you will.I then moved ov...

  • BBDO
    • Greater New York City Area
    • Manager, Marketing Sciences Department
      • 1983 - 1985
      • Greater New York City Area
  • AT&T
    • Greater New York City Area
    • Marketing Research Analyst
      • 1982 - 1983
      • Greater New York City Area
  • Loyola University Chicago
    • Chicago
    • Marketing faculty
      • 1976 - 1981
      • Chicago

Education

  • 1972 - 1981
    University of Kansas
  • 1972 - 1974
    The University of Kansas
  • 1968 - 1970
    Indian Institute of Management, Calcutta
  • 1965 - 1968
    St. Stephen's College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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