Experience

• 

  U Mobile

  • Malaysia

  • Senior General Manager

    • Oct 2023 - Present
    • Malaysia

    End to end management, growth and transformation of all core adjacent revenue streams.

• 

  Maxis

  • Malaysia
  • Telecommunications
  • 700 & Above Employee

  • Head of Segments, Postpaid Products, Acquisition and Device Marketing at Maxis

    • May 2020 - Oct 2023

  • Head of Mobile and Smart home Device Marketing

    • Oct 2017 - May 2020

    Key roles:1. Leads strategic thinking and planning of initiatives to drive company ambitions for home and mobile.2. Create best-in-class experience for home and mobile device ownership via digital transformation. 3. Drive incremental revenue via adoption of multi services and increasing wallet share.

  • Head of Device Marketing

    • Jan 2016 - Sep 2017

    Key roles:1. Constructing device roadmap and strategic formulation of device initiatives to drive company-wide targets.2. Manage profitability of all device contracts across all postpaid plans and bundles. 3. Deliver innovation in all aspect of a customer’s device ownership experienceAchievements:1. Innovative ranging and smart subsidy management coupled with best in class device ownership programs resulted in:- Driving incremental device sales resulting in ARPU and revenue uplift.- Successful in reducing subsidy spend per user, resulting in improved EBITDA.2. Other successes include:- Successful launch of digitized buy-back programs, driving take-up of new customers. - Conceptualizing and launch of operator own line of branded devices, the NeXT by Maxis.

  • Head of Postpaid Products and Acquisition

    • Aug 2014 - Dec 2015

    Key roles:1. Plan, design & deploy new maxis postpaid plans; future proofing revenue and profitability 2. Innovatate best-in-class products and roll out effective go-to-market strategies3. Ownership of roadmap planning and execution; ensuring revenue and subscriber targets4. Maintain revenue and EBITDA leadership & market share of Maxis postpaid Achievements:1. Launched the revamped MaxisONE plan and MaxisONE Share; both industry changing initiatives which resulted in increased revenue for postpaid. 2. Increasing ARPA within the base through multi-line propositions especially with MaxisONE Share, this led to reduced churn and drive up overall revenue.3. Introducing a worry-free experience while surfing, accelerating internet penetration within the base

• 

  Smobble Sdn. Bhd.

  • Bandar Utama, Malaysia

  • Chief Marketing Officer

    • Mar 2010 - Jul 2014
    • Bandar Utama, Malaysia

    Strategy Development and Execution- Strategy road map and business blueprint development- Online P&L ownership- Execution of new business blueprint, encompassing online sales and marketing Enhancement of Existing Business- Online analytics to increase site performance- Increasing conversions by recreating critical page elements - Creation of new traffic channels - Transitioning to mobile friendly web optimized sites Staff Development- Translating company values into work culture- Staff training and empowerment

• 

  Digi Telecommunications

  • Senior

    • 2008 - 2010

    Special Projects- Planning and execution of DiGi’s “Green Initiatives”, a company wide cost saving exercise- Supporting role in rate plan pricing and strategy  Customer Experience Enhancement- Mobile Number Portability portal for seamless online customer transition- Developed and executed unparalleled customer experience across all channelsFraud Management- Creation of process flows to analyzing all postpaid rate plans to ensure minimal occurrences of fraud

• 

  VTI Vintage Berhad

  • Taman Desa, Malaysia

  • General Manager

    • 2004 - 2007
    • Taman Desa, Malaysia

    Project Management- Oversaw construction and execution of projects- Ensured adherence to strict building guidelines- Timeliness and completion of projectsProduct Sales and Marketing - Developed and executed end to end marketing strategies - Built effective and productive working relationships with clients and staffEmerging Markets- Identifying complementary markets and trends - Execution of new businesses

• 

  Perunding AV

  • Petaling Jaya

  • Civil Engineer

    • 1999 - 2003
    • Petaling Jaya

    Consulting and construction of projects, ranging from condominiums to smart schools in Putrajaya.