Experience

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  VELUX

  • Denmark
  • Wholesale Building Materials
  • 700 & Above Employee

  • Sr. Director of Marketing Communications for North America

    • Sep 2001 - Present

    Experienced, results-oriented marketing leader focused in the home improvement category. Innovative, forward thinking, strategic mindset with a proven record of building brand awareness, category growth, generating leads and increasing sales.Manage and produce national consumer and trade advertising, influencer marketing program, product placement, internal and external communication, VELUX US web properties and sales portals, paid search advertising, event management, inbound marketing (Hubspot) and channel management - Developing programs and campaigns that generate qualified leads for our Installer network and sustainability initiatives of the company.Responsibilities include:• Developing the marketing budget.• Implementing and managing national and regional marketing and communication plans. Partnering with external agencies - working together to develop programs, campaigns and various parts of our marketing and business plans, conduct market research, customer and sales training materials, develop national consumer and trade advertising, websites and on public relations activities.• Manage our internal creative services department to design and produce digital and conventional format consumer and trade marketing materials, product packaging, and point of sale materials.• Manage our merchandising and conventions department to design, develop and build displays and stage our trade shows.I manage an internal staff of 12.

  • Sr. Director of Marketing Communications for North America

    • Sep 2001 - Present

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  Cooper Hand Tools

  • Manager, Creative Services

    • Jan 1996 - Sep 2001

    My areas of responsibilities include the control and management of a multi million Creative Services budget. I manage a staff of 11. The department designs and coordinates production of all domestic and various international catalogs, literature, packaging (40,000 sku's), point of sale merchandising for the Cooper Tools brands such as Crescent, Lufkin, Nicholson and private label brands such as Sears, Ace Hardware, Master Mechanic, Do-it, Canadian Tire. Additional responsibilities include merchandising, co-op advertising, advertising, trade shows, the coopertools.com website and coopertoolinsite.com intranet site, video production, multi-media presentations, digital photography and promotional concepts for the global product management team and the worldwide sales force. Concepts, designs and finished mechanical art are all produced on Macintosh and some PC Based Systems. The department works with outside printers, photographers, freelance designers and illustrators.

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  McDaniel and Hoyle Communications

  • Creative Director

    • Jan 1994 - Jan 1996

    Design firm specialized in development of literature, packaging, merchandisers, logos and catalogs. Client list included Hickory Printing, John Deere / Homelite, Freud, Rubbermaid / Allibert, Regent Lighting Corporation, Lenoir Rhyne College, Cooper Tools, and Vermont American

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  Robert Bosch Tool Corporation

  • Art Director

    • Sep 1984 - Jan 1992

    I managed a staff of 7. My area of responsibilities included design and coordination of production of all domestic and International literature, packaging (25,000 sku's), point of sale merchandising for the Vermont American Brand and private label brands such as Ace Hardware, Popular Mechanics, Master Mechanic, HWI, and Canadian Tire.