Experience

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  Infinity Direct

  • Plymouth, MN

  • Senior Account Executive

    • Jun 2005 - Present
    • Plymouth, MN

    Manage client strategy, providing campaign strategies, including data discovery and database development to create insightful and actionable data. Work as leader in developing campaign strategy, targeting, integrated channel engagement, response evaluation, and testing strategy recommendations. Develop acquisition, activation, and retention programs for clients. Partner with clients to recognize areas of opportunities within their sales and marketing departments and then lead team to build strategies and programs to deliver high performing marketing programs.Experience includes the following areas:Customer Segmentation, Market Research, Multichannel Strategies, Database Management (CRM), Branding & Positioning, Competitive Analysis, Customer Data and Analytics, Digital Marketing, Customer Acquisition, Program Management, Marketing Strategy/Planning, Growth, Retention & Activation, Email Marketing, Creative Strategies, Budget Management, Customer Experience, Media Planning/Buying,

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  TCF Bank

  • Wayzata, MN

  • Assistant Vice President, Senior Marketing Manager

    • Jun 2000 - Jun 2005
    • Wayzata, MN

    Responsible for leading corporate direct marketing team that integrated marketing activities across geographies and business lines. Directed the development and execution of one-to-one marketing campaigns and promotions, along with new product launches. Lead acquisition and retention programs for Retail Banking Products within the corporate direct marketing group, across all product areas. Managed the design, development, execution, and analysis for direct response acquisition, activation, and retention programs across multiple product lines. Responsible for fully managing the development of campaign strategy, offer testing, channel integration, creative development, modeling and response tracking.

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  Japs-Olson Company

  • St Louis Park, MN

  • Account Manager

    • Jun 1996 - 2000
    • St Louis Park, MN

    Managed and executed key national accounts for top 100 direct marketing production facility. Advised and collaborated with clients to efficiently develop, plan and produce effective direct marketing programs. Negotiated terms and contracts with clients and vendors. Interfaced with clients daily to provide progress updates and troubleshoot issues. Conducted analysis of previous performance; implemented strategic adjustments for improvement.