Bio
Credentials
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Learning Conversion Rate Optimization (2018)
LinkedInOct, 2020- Apr, 2026 -
Managing Remote Teams: Setting Expectations, Behaviors, and Habits
LinkedInOct, 2020- Apr, 2026 -
Scrum: The Basics
LinkedInSep, 2020- Apr, 2026 -
Certificate in business and consulting
Graduate Management Consulting AssociationMar, 2019- Apr, 2026 -
Mixed Models for nested and longitudinal data including bayesian analysis using stan
Institute for Social ResearchDec, 2018- Apr, 2026 -
Certificate of teaching excellence
Council of canadian departments in psychologyJun, 2017- Apr, 2026
Experience
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Loblaw Digital
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Toronto, Ontario, Canada
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Associate Product Manager
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Sep 2021 - Dec 2021
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Toronto, Ontario, Canada
•Collaborated with cross-functional teams and stakeholders (Web, Android and iOS) to successfully transition users in updates.•Conducted user acceptance testing that improved customer email communications resulting in reduced churn and increased weekly retention.•Performed discovery, user testing, and collaborated with design to deploy a new update experience for iOS and Android.
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Neurofit VR
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Toronto, Ontario, Canada
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Product Manager
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May 2020 - May 2021
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Toronto, Ontario, Canada
• Successfully defined and analyzed KPI’s for B2B web browser and VR SaaS healthcare tool, resulting in new engaging products and refined product vision.• Championed product vision by organizing, prioritizing, and communicating multiple Product Road maps to Cross-Functional Teams and with stakeholders, leading to the successful launch of multiple products on time and within budget.Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies, leading to a 300% improved social media engagement and website traffic.• Monitored market trends, competitor performance and analyzed gaps collaborating with marketing team, resulting in updated promotional strategies that led to a 73% increase in customer base penetration and sales.• Led strategic planning frameworks and understanding consumer needs and problems that resulted in success refinement of product value proposition through productdiscovery sessions.
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Canada
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Higher Education
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700 & Above Employee
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Teaching Assistant
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Sep 2016 - Apr 2020
Statistics 1 and 2:Effectively communicated statistical principles to students, resulting in their ability to analyze and communicate complex information using graphs.Advanced Research in Psychology:Successfully supervised and evaluated students on their ability to design, execute, analyses and interpret results on an independent research project (qualitative or quantitative) which resulted in students learning research skills as well as programming in SPSS and excel for the analysis of psychological dataSensation and Perception 2
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Adjunct Professor
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Sep 2019 - Jan 2020
Supervised and instructed over 40 individual student A/B behavioral modification experiments, resulting in students successfully applying course concepts onto changing their daily behavioral habits.
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Supervisor
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Jun 2014 - Mar 2020
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Server
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Jun 2014 - Mar 2020
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York University - Glendon College
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Toronto, Canada Area
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Research Assistant
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May 2017 - Sep 2017
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Toronto, Canada Area
Setup psycho-physiology laboratory using electroencephalogram (EEG), galvanic skin response (GSR), electrocardiogram (ECG), Electromyography (EMG).Trained students on the use of this equipment.Created laboratory manual for students to use.Established ethics and safety procedures.
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Casa Greque Restaurant
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Montreal, Quebec, Canada
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Server
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Jun 2009 - Jun 2014
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Montreal, Quebec, Canada
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Education
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2016 - 2018York University
Master of Arts - MA, Neuroscience -
2014 - 2016York University - Glendon College
Bachelor's degree, PSYCHOLOGY -
2011 - 2014Concordia University
Bachelor's degree, Sociology and Anthropology -
2009 - 2011Vanier College
Diplôme d'études collégiales (Diploma of College Studies), Sociology -
2021 - 2021BrainStation
Certificate in Product Management, Business -
2022 -Concordia University
Doctor of Philosophy - PhD, Clinical Psychology
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Industry Focus. “Technology, Information and Internet”
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