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Cha-cha Tsai-mccallaghan is a seasoned marketing leader with a proven track record of driving growth and success in the digital landscape. As Head of Marketing at Enlabeler, she has spearheaded campaigns that have yielded impressive results. Prior to this role, Cha-cha held positions at Conversion Science (Pty) Ltd, where she developed and executed digital marketing strategies, and at Spree.co.za, where she led growth and performance marketing efforts. Her expertise spans multiple industries, including e-commerce, dating, and media. Cha-cha's academic background is rooted in business administration, with a postgraduate diploma from the University of Cape Town's Graduate School of Business. She holds a degree in Information Science from the University of Pretoria. Proficient in multiple languages, Cha-cha brings a unique perspective to her work. Throughout her career, Cha-cha has demonstrated a commitment to staying at the forefront of industry trends and best practices.

Experience

  • Enlabeler
    • Cape Town, Western Cape, South Africa
    • Head of Marketing
      • Jun 2022 - Present
      • Cape Town, Western Cape, South Africa

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • New Business Lead
      • Jun 2022 - Present

    • Digital Marketing Specialist
      • Feb 2020 - Present

  • JUMO
    • Cape Town, Western Cape, South Africa
    • Digital Marketing Consultant
      • Jan 2019 - Oct 2019
      • Cape Town, Western Cape, South Africa

    • South Africa
    • Retail
    • 1 - 100 Employee
    • Head of Growth and Performance Marketing
      • May 2018 - Oct 2018

      Spree.co.za, part of Media24's Ecommerce division, is one of South Africa's leading online fashion retailers and the first online shop to offer a magazine-styled shopping experience. Items on Spree include ladies’ and men’s apparel as well as kids’ and babies’ clothes from local designers, suppliers and international brands and labels.

    • Digital Acquisition Channel Manager
      • Nov 2014 - Apr 2018

    • Account Manager
      • Aug 2011 - Oct 2014
      • Cape Town

      The Dating Lab is a leading B2B online dating service provider in South Africa and UK. The focus is on developing and operating state-of-the-art internet personals and dating infrastructure. The technology is designed to support “white label” re-branding which allows The Dating Lab to offer a complete turnkey service to media and business partners to build their marketing and membership base.Clients include:News24Media 24 MagazinesIOLMail & GuardianCosmopolitanThe TelegraphThe Timeshttp://www.thedatinglab.com

    • Head of Traffic
      • Oct 2010 - Jul 2011

      365 Digital is a division of Primedia Online, a leading South African media group. 365 Digital partnered with ADTECH UK Limited to provide an ad serving solution in terms of both technology and services for publishers, advertisers and agencies across web, mobile and video platforms. 365 Digital also provides advertising sales across a range of Primedia websites third party client websites.

    • Senior Campaign Manager
      • Apr 2009 - Sep 2010

    • Campaign Manager / Trafficker
      • Aug 2008 - Mar 2009
      • Cape Town

Education

  • 2014 - 2014
    Graduate School of Business - University of Cape Town
    Postgraduate Diploma of Business Administration, Distinction
  • 2001 - 2004
    University of Pretoria
    Bachelors of Information Science, Multimedia

Suggested Services

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Industry Focus. “IT System Data Services”

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