Experience

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  INNOCEAN USA

  • Huntington Beach, California

  • ACD/Copywriter

    • Aug 2017 - Present
    • Huntington Beach, California

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  Walton Isaacson

  • Greater Los Angeles Area

  • Creative Director

    • Aug 2012 - Jul 2017
    • Greater Los Angeles Area

    Creative development for broadcast, print, digital and experiential for clients like Lexus, Hillshire Brands, Los Angeles Dodgers and Unilever at the Planet's Most Interesting Agency.

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  INNOCEAN USA

  • Orange County, California Area

  • Creative Director

    • May 2012 - Aug 2012
    • Orange County, California Area

    Creative development for the launch of the Hyundai Santa Fe, including TV, print and digital. Also participated on the development of a global marketing campaign for Hyundai.

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  Draftfcb Orange County

  • Irvine, CA

  • Creative Director

    • Jan 2011 - May 2012
    • Irvine, CA

    Managed the Multicultural creative department. Participated in managing decisions for the agency, created TV commercials, integrated campaigns and radio spots among others. Helped develop new brand strategy on the Taco Bell account: "Live Más", which replaced “Think Outside the Bun” as Taco Bell’s official tagline.Also worked on the biggest Taco Bell's launch campaign ever: the Doritos Locos Tacos. TV, radio, augmented reality packaging and Facebook and Twitter integration are a few of the strategies used on the launch.

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  alPunto advertising

  • Creative Director

    • Mar 2008 - Nov 2009

    Responsible for directing the creative department, bringing agency standards of creative excellence, timeliness, and profitability, while achieving Clients’ goals. Supervise the creation of television, radio, outdoor, print, interactive, direct mail and promotions for American Heart Association, Daisy, HolidayInn/Express, Red Cross, LAPHIL and American Rice. Also responsible for agency growth by participating in new business pitches that resulted in securing new advertisers.

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  Freelance at Casanova McCann

  • Creative Director

    • Oct 2007 - Mar 2008

    In charge of developing advertising campaigns for Corona and Modelo.

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  Conill Advertising

  • Torrance, CA

  • Associate Creative Director

    • 2001 - 2007
    • Torrance, CA

    Developed creative concepts for campaigns across multiple mediums like broadcast, interactive, radio and print for clients such as Toyota North America, T-Mobile, Latinbeat Film Festival and P&G. Also, managed projects with all the creative team members, presented work to clients, ensured work is conceptually accurate and helped build an approve campaign schedules and creative briefs.Ad Age's multicultural agency of the year, 2006

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  Casanova//McCann

  • Irvine, CA

  • Sr. Art director

    • 1993 - 2001
    • Irvine, CA

    In charge of the development of broadcast and print projects for clients like DirecTV, Home Depot, Coors Light, California Lottery, General Mills and Pacific Bell.