Okay, let’s calculate this. So Cesar has skills in sales, leadership, and team management, which are valuable in retail. However, his skills don’t seem to be in high demand or specialized. He also works in a relatively common industry (retail) in a common location (Buena Park, CA). Given his skills and location, I would expect him to charge a lower rate, around $40 per hour, which is a rough estimate for entry-level retail sales positions in this area.