Experience

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  PureCyber Limited

  • United Kingdom
  • Business Consulting and Services
  • 1 - 100 Employee

  • Chief Marketing Officer

    • Apr 2024 - Present

  • Head of Engagement

    • Sep 2021 - Apr 2024

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  ACCA

  • Cardiff, United Kingdom

  • Engagement Lead

    • Nov 2014 - Aug 2021
    • Cardiff, United Kingdom

    • Stakeholder engagement lead for ACCA global including strategic partnership and sponsorship development to position ACCA as sector leaders. Effectively building engagement with key stakeholders to successfully achieve market growth and retention objectives & NPS KPI’s.• Developing key strategic high value relationships and partnerships with internal and external stakeholders and influencers, including media contacts, business leaders, employers, education organisations, career partners and leading brands to promote and connect ACCA with influential individuals and organisations exceeding income targets. • Capitalizing on the combined power of community engagement and data analytics and maximising the opportunities and reach through digital transformation, introducing new event and community platforms, website development and marketing channels. Creating and developing innovative and sustainable products and services that drive professional development, satisfaction, retention and advocacy.• Increasing student recruitment and employability opportunities, focusing on developing skills in line with employers needs and supporting continuous development of students. • Creating and launching specific products and support depending on customer journey touch points, such as creating an agile ‘NewGen’ hub of exciting and relevant content including a mentoring scheme, peer lead social communities and digital engagement tools to connect, excite, intrigue and add value for new members• Effectively building and managing new communities and volunteer networks and launching the ACCA Wales Advocacy programme.• Continuing to evolve and create high-profile experiential campaigns, face to face and digital events and roadshows increasing recognition of ACCA brand• Creating and launching the first ACCA & Now Careers Scholarship Scheme in conjunction with University of South Wales promoting skills development, inclusion, diversity and open access.

• 

  ACCA

  • United Kingdom
  • Accounting
  • 700 & Above Employee

  • Services & Communications Manager, ACCA Cymru Wales

    • 2007 - 2014

    • Launch and development of ACCA Wales’s presence on social media including Wales specific Twitter and LinkedIn Feeds to build engagement with members and extend reach to the wider business community.• Building ACCA’s profile across Wales through the development of ‘ACCA Champions’ targeting specific members and developing their profiles to position as industry experts through press relations, online media, face to face events to reach new potential customers and • Increasing income generation through sales and relationship building, negotiation and development of a number of sponsorship agreements with key partners, selling event and exhibition packages. • Creation and management of creative successful multi-channel marketing campaigns including online and traditional media to promote ACCA to key stakeholders in Wales and build engagement through creative content• Wales lead for the UK Market Website development including transition to new platform, creation of stakeholder hub sites and targeted content creation for specific customer segments• Development and launch of the first Wales specific ezine to build engagement through targeted communications, managing the content and distribution through the UK marketing team • Effectively managing the communications including all e communications for ACCA Wales to members and external databases• Building on the successful programme of events across Wales to increase income through ticket sales and widen engagement with the membership and business community by diversifying the type of events on offer and utilising omni channel communication tactics to promote.• Successfully managed and lead a cross-departmental team focusing on the strategic partnership development for ACCA UK which has been implemented in other global ACCA markets.

  • Regional Manager

    • 2004 - 2007

    • Successfully managed three volunteer Member Network Panels and regions across Wales • Introducing and leading on a series of successful high profile events as part of the marketing strategy to position ACCA as a leader in Wales and across the UK attracting new customers and widening reach and recognition of the ACCA brand.• Building key strategic high value relationships to raise the profile of the ACCA brand through a new business development growth strategy. • Creating and managing the ‘ACCA Challenge’ concept for students across Wales to build engagement with key stakeholders and develop sales opportunities.• Strategic relationship development with approved learning providers to support and guide their student recruitment campaigns • Supporting and deputising the Head of ACCA Wales in market • Developing the strategic planning for the market particularly to attract new students and retain members.• Managing budgets and increasing income exceeding targets through ticket sales and sponsorship for the region

  • Regional Advisor

    • 2001 - 2004

    • Successfully launching the first ACCA regional office in Wales• Building a programme of high quality, creative, immersive, successful events for ACCA members, students and the business community in Wales, creating initial engagement strategies and increasing ticket sales, sponsorship, partnerships and attendance year on year• Successfully taking over the management of two established ACCA boards of members and creating the first Members Network in North Wales. Subsequently effectively managing change and evolution of the volunteer communities transitioning the three areas to the concept of Regional Networks.• Developing strong relationships and connections with the ACCA membership and influencers across Wales

• 

  Edward Cavendish & Sons

  • Southampton, United Kingdom

  • Marketing & PR Executive

    • 1998 - 2001
    • Southampton, United Kingdom

    • Working with the Marketing Director and KWV International in South Africa to successfully implement the company marketing strategy for UK B2B customers and to raise the profile or KWV products in the UK market.• Developing brand identity for new products and positioning them within a highly competitive marketplace to maximise sales.• Producing PR and creative marketing campaigns to launch new products and maximise sales of current product lines.• Effectively managing the sales process using SAP, liaising with the sales team in the UK and South Africa to monitor production and stock availability for customers. Providing sales forecasting and statistical analysis to inform the Sales and Marketing Strategy.• Managing and arranging successful high-profile events and the company’s attendance at B2B exhibitions• Presenting to and entertaining through corporate hospitality key customers and trade journalists who could influence the company’s position in the marketplace.• Managing the CRM system to ensure targeted, responsive customer communications and contact from the Sales & Marketing team.• Managing corporate hospitality and customer visits to the head office and vineyards in South Africa.

• 

  Equity Ski

  • French Alps

  • Assistant Hotel Manager

    • Oct 1997 - May 1998
    • French Alps

    Managing and motivating a team of eighteen staff across all departments in a number of hotels in the French Alps. Providing high quality ski holidays predominantly to the British market.