Experience

• 

  Mindshare Turkey

  • İstanbul, Türkiye

  • Business Director

    • Feb 2024 - Present
    • İstanbul, Türkiye

• 

  OMD Turkey

  • Associate Account Director

    • Nov 2021 - Feb 2024

    Client: Mercedes

• 

  Mindshare

  • United Kingdom
  • Advertising Services
  • 700 & Above Employee

  • Account Manager

    • Apr 2018 - Nov 2021

    Clients: Unilever Personal Care Brands (Elidor, Clear, Dove, Rexona, Axe, Signal, Pure Line, T&G, Vaseline)• Consulting clients for business planning, media planning, research and insights.• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.• Pursue media trends and consumer habits closely to shape most relevant, effective and efficient communication solutions are applied at all times.• Manage and implement annual media budget; ensure investments are in line with company priorities and all resources are managed effectively.• Undertaking research and analysing data using specialist industry resources.• The ability to act responsibly and proactively and think revenue-driven and also having strong persuasion skills.• Developing integrated multi-media strategies, media plans, special projects and content projects for clients.• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.• Working with other departments and media buyers either in-house or in a specialist agency• Evaluating the effectiveness of campaigns in order to inform future campaigns

  • Senior Executive

    • Oct 2015 - Apr 2018

    Clients: Unilever Home Care Category Brands (Omo, Rinso, Yumoş, Cif, Domestos, Sunlight)• ATL Budget tracking• Digital & mobile investment tracking• Being responsible from summary & brief & reporting processes • Taking active role in 2 large - 4 medium - 2 small scale content project in a year • Preparing competitive analysis• Creating media solutions towards client’s needs.• Predominating brief&debrief process.• Working with TV, outdoor, print, radio and digital planning teams and tracking the plans to achieve the target• Making decisions on the best form of media for specific clients and campaigns• Undertaking research and analysing data using specialist industry resources• Identifying target audiences and analysing their characteristics, behaviour and media habits• Presenting proposals, including cost schedules, to clients• Recommending the most appropriate types of media to use

  • Account Executive

    • May 2013 - Sep 2015

    Client: Unilever Home Care Category Brands (Omo, Rinso, Yumos, Cif, Domestos, Sunlight)- ATL Budget tracking- Digital & mobile investment tracking- Preparing detailed competitive analysis- Being responsible from summary & brief & reporting processes - Taking active role in 2 large - 3 medium - 4 small scale content project in a year - Creating media solutions towards client’s needs- Media orientation skills- Predominating brief&debrief process

• 

  Pfizer

  • İstanbul, Türkiye

  • Management Accountant Part time

    • Nov 2009 - Aug 2011
    • İstanbul, Türkiye