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Cem S.

Cargo Sales Standards Manager at Cathay Pacific Cargo
Intro Book
Seasoned logistics and sales professional with experience in air cargo operations and sales.
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Location
Hong Kong, Hong Kong SAR, HK
Languages
  • Chinese Limited working proficiency
  • Turkish Native or bilingual proficiency
  • English Full professional proficiency
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Bio

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Cem S. is a seasoned logistics and sales professional with extensive experience in air cargo operations, sales, and marketing. He holds a Master's degree in Management Information Systems and a Bachelor of Engineering in Mechanical Engineering. Cem is proficient in multiple languages, including Chinese, Turkish, and English. He has worked with top airlines and cargo companies, including Cathay Pacific, Turkish Cargo, and YPU Istanbul.

Credentials

  • Lean Six Sigma Green Belt
    Cathay Pacific
    Nov, 2023
    - Apr, 2026
  • PMP® Certification Training Course
    Cathay Pacific
    Sep, 2023
    - Apr, 2026
  • Core Consultative Selling
    RAIN Group
    May, 2023
    - Apr, 2026
  • Cold Chain Expert
    Envirotainer
    May, 2017
    - Apr, 2026
  • Envirotainer Cold Chain Operation
    Envirotainer
    Jun, 2016
    - Apr, 2026
  • Cargo Rating
    Turkish Airlines Flight Academy
    Jan, 2014
    - Apr, 2026
  • NLP
    Elvan ACAR İK Eğitim ve Kişisel Gelişim Merkezi
    Apr, 2007
    - Apr, 2026
  • Young Entrepreneurs Courses
    KOSGEB
    Mar, 2007
    - Apr, 2026
  • Key Elements of Digital Platform Success
    Cornell University
    Apr, 2024
    - Apr, 2026
  • Dangerous Good’s
    Turkish Airlines Flight Academy
    Apr, 2019
    - Apr, 2026
  • Cargo Handling & Operation
    Turkish Airlines Flight Academy
    Jun, 2015
    - Apr, 2026
  • Dangerous Good’s
    Asia Airfreight Terminal Co. Ltd.
    Jan, 2013
    - Apr, 2026

Experience

  • Cathay Pacific Cargo
    • Hong Kong SAR
    • Cargo Sales Standards Manager
      • Nov 2022 - Present
      • Hong Kong SAR

      •Increase the effectiveness of our Global Sales Team by armed with the tools and training to outperform the market. This includes but is not limited to – ACMs, Indoor Sales, Outdoor Sales, Business Development, Business Support, Account managers Global Partnerships, Special Solutions Champions.•To achieve this sales teams, need to have clear commercial targets as well as defined sales processes/activities and a full understanding of the data available to support their sales planning and execution. Furthermore, the sales team will need to share Market Intelligence across our global sales force to ensure that we reflect the structures of our customers, who rely on a mix of local and global, as well as origin and destination responsibility for Cargo nomination. •Sales teams will have access to new data sources and various tools and dashboards, which will support their sales activities, providing them with the tools required to implement the best Sales Practices. •Uniform the currently various sales teams across our network to drive sales process transformation globally. Implementing a more modern, data driven sales team where Market Intelligence can be shared easily across the network. •Single point of contact in Cargo Commercial in change management•Design the global KPIs on sales management, and drive action plan to achieve the targets.

  • Turkish Cargo
    • Türkiye
    • Airlines and Aviation
    • 700 & Above Employee
    • Regional Cargo Operation Manager (Asia - Pacific)
      • Sep 2021 - Nov 2022

      Direct cargo operations in 18 APAC countries and spearhead client relationship management, overseeing 80 staff across 2 divisions (Operations and Marketing).Core responsibilities:- Airfreight Operations- Operations Management- Client Relationship Management- Key Account Management- Sales & Marketing- Partnership Management- Operational Efficiency- Change Management- Project Management- Training & Mentoring- Stakeholder Relationship ManagementKey achievements:- Developed 17 KPI criteria operational checklist, which was adopted as de facto company standard. Enhanced performance visibility with increased accuracy, thus enabling more room for improvement.- Captured savings annually through consistent evaluation of agreements across APAC. Identified opportunities and loopholes to save operational costs and increase revenue.- Boosted revenue annually by increasing CC (manual data entry) and CG (electronic data processing) rates. Performed study on market conditions and agent message performance.- Saved operational costs yearly by negotiating discount for JPN trucking agreement (Narita – Haneda).- Implemented Macau flight route, liaising with sales team while ascertaining compliance to regulations.- Catalysed change in learning and development system, initiating improvements in training processes.

    • Regional Cargo Manager, Taiwan
      • Jan 2018 - Aug 2021

      Managed team of 15 for business sales and marketing plans to maximise revenue and brand presence in TWN as well as airfreight operations, overseeing monthly portfolio.Core responsibilities:- Airfreight Operations- Sales & Marketing- Key Account Management- Client Relationship Management- Performance Monitoring- Stakeholder Relationship ManagementKey achievements:- Implemented freighter service from scratch in TWN, which now runs 4 times weekly. Added 1.5K ton new capacity to market.- Expanded customer portfolio by 50% by adopting new products for market.- Led office relocation project while retaining costs for rent, handling full lifecycle of project.- Won Operations Performance Award in 2020 as part of team amongst 315 stations worldwide.

    • Regional Cargo Sales & Marketing Coordinator
      • May 2013 - Dec 2017

      Oversaw cargo sales and marketing activities in 9 APAC markets as well as cargo operations, managing team of 35 and yearly revenue.Core responsibilities:- Sales & Marketing- Airfreight Operations- Strategic Planning- Budget Management- Partnership Management- Stakeholder Relationship ManagementKey achievements:- Attained Performance Award of the Year in 2015 and Certificate of Appreciation in 2017.- Saved costs monthly by converting TWD to USD in TWN prior to transferring funds to TUR. Set up new SOP in TWN for Accounting Manager to negotiate exchange of currency and reduce exchange loss.- Increased tonnage and volume by 25%. Designed Main Deck pallet to maximise load unit and revenue; oversaw manufacturing process and later awarded TK’s Best Innovation Project of the Year Award.- Boosted standard Lower Deck pallet tonnage and volume by 30% for post mail bags, developing pallet equipment using wing pallet; project subsequently given Kaizen Award.- Enhanced sales tonnage by 320% in TWN offline station. Developed strong sales and marketing plans to be executed and established cooperation with Interline partner.

  • Turkish Cargo, Best Holiday Hong Kong Cargo GSA
    • Hong Kong, Hong Kong SAR
    • Cargo Operation Supervisor
      • May 2012 - May 2012
      • Hong Kong, Hong Kong SAR

      Facilitated airfreight operations, coordinating with cargo terminal to achieve optimum load. Monitored turnaround and door closing time while aligning key stakeholders on cargo information.Core responsibilities:- Airfreight Operations- Operations Management- Stakeholder Relationship ManagementKey achievements:- Slashed aircraft turnover time from 2.5 to 1.45 hours. Developed checklist to review total aircraft turnover time and partners’ performance, identifying shortcomings to TK; subsequently offered regional position.

  • YPU Istanbul
    • Istanbul, Turkey
    • Heating & Cooling Systems Engineer
      • May 2010 - Aug 2011
      • Istanbul, Turkey

  • Teknik-El Construction Elements
    • Istanbul, Turkey
    • Assistant Project Manager
      • Jun 2008 - Jan 2009
      • Istanbul, Turkey

Education

  • 2008 - 2011
    Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü
    Master's degree, Management Information Systems, General
  • 2007 - 2011
    Celal Bayar University
    Bachelor of Engineering - BE, Mechanical Engineering

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