Experience

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  SUCESU MINAS

  • Brazil
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • VP HUB DE NEGÓCIOS

    • Jan 2024 - Present

  • Presidente

    • Jan 2021 - Dec 2023

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  ACE-JF Associação Comercial e Empresarial de JUIZ DE FORA

  • Juiz de Fora, Minas Gerais, Brazil

  • VP TECNOLOGIA & INOVAÇÃO

    • Jan 2024 - Present
    • Juiz de Fora, Minas Gerais, Brazil

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  Digital-Advisory BRASIL

  • Belo Horizonte e Região, Brasil

  • Sócio-Diretor

    • Jan 2019 - Present
    • Belo Horizonte e Região, Brasil

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  Wblio

  • Head of Advisory

    • Aug 2019 - Jul 2021

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  Gartner

  • Belo Horizonte Area, Brazil

  • Director - MG

    • Jul 2011 - Dec 2018
    • Belo Horizonte Area, Brazil

    After 35 years acting in the IT Industry, Celso accepted the invitation from Gartner to assume as Director for Minas Gerais, his original state, in this special Growth momentum of that recognized number #1 Group at IT Research & Advisory arena. Celso has supported the top ITC Executives from MG State like ALGAR Group, ATIVAS Data Center, CEMIG Distribuição, CEMIG Transmissão, CEMIG TELECOM, FALCONI, LOCALIZA, MARTINS Group, MRS, SAMARCO, SEFAZ-MG, SENAC-MG, TCE-MG, TJMG, TRIBANCO, USIMINAS among others.

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  TIBCO Software

  • United States
  • Software Development
  • 700 & Above Employee

  • Industry Director

    • Jan 2011 - Jun 2011

    After completing the Master Distributor Project for TIBCO in Brazil, Celso assumed as Industry Director inside TIBCO Software.

  • General Director

    • May 2010 - Dec 2010

    TIBR is the new Master Value Distributor for TIBCO Solutions in Brazil, result from PBTI Solutions & Hackett Consulting Group Partnership.

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  Hackett Consulting

  • Strategic Executive Consultant for LA Council Members

    • Sep 2009 - Dec 2010

    Celso has been acting as a contractor for HACKETT Group to build the Strategy & Go To Market Plan for Latin America Region.

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  BMC Software do Brasil

  • General Director

    • Aug 2007 - Jul 2009

    BMC Software Inc., headquartered in Houston, Texas, USA (Nasdaq: BMC) is the market leader for BSM (Business Service Management) arena. BMC closed the last fiscal year with $1,7 billion in total revenue. They have 6,000 employees worldwide. In 2003 Celso accepted the challenge to assume the leadership of the local operations. Celso leads all the operations in Brazil, from pre-sales, support and consulting services to sales roles. He is responsible for the structuring of commercial strategies and their execution. The big challenges were to increase the average deal size, acquire new logos, bring the new BSM message to the market and move the company from a traditional infrastructure software vendor to a strategic partner for a complete service solution provider focused on IT environment. Celso leaded all the teams and got some significant results concerning those challenges: BMC in Brazil has been recognized by the analysts, prospects and customers as the real leader at BSM space. Celso' s team brought 18 new Accounts in the last two years and multiplied the average deal size by four (from $100 k to $400 k). He got a huge annual growth of 48% from fiscal year 2007 to fiscal year 2008. His team built a strong partnership with concrete results with Accenture, Cisco, Deloitte, Unisys, among others. Celso built a strong relationship at C-level inside some big corporations such as: ARCELORMITTAL, BRADESCO, BRASIL TELECOM, CEF, CLARO, CPFL, CSU, ELETROPAULO, EMBRATEL, HSBC, ITAÚ, MARTINS, NEXTEL, OI, PETROBRÁS, SANTANDER/ABN-AMRO, SUL AMÉRICA SEGURADORA, TECBAN, TELEFÔNICA, TIM, TIVIT, UNIBANCO, USIMINAS, VALE, VIVO, among others.

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  SAS Institute Brasil

  • Regional Director

    • Apr 2003 - Jul 2007

    SAS Institute Inc., headquarted in Cary, North Carolina, USA, has been a major producer of software since it was founded in 1976 by Anthony Barr, James Goodnight, John Sall and Jane Helwig. SAS is a fourth-generation programming language comprised of a suite of modules designed for business intelligence and customer relationship management. It also provides data mining, data warehousing, business intelligence and business performance management software. The spectrum of offerings is so wide that many users are expert in one area of the SAS package, but have little or no experience in another.In 2003, Celso was invited to expand SAS operations in Latin America. As Business Unit Director, Celso was commercially responsible for the following industries: Telecommunications, Energy, and Oil and Gas, working extensively throughout Sao Paulo, Rio de Janeiro, Santiago (Chile) and Buenos Aires (Argentina) offices. Celso was responsible for the structuring of commercial strategies and building teams by hiring and managing the sales professionals; leading business development opportunities and calling clients such as: ABN-Amro, Brasil telecom, Cemig, Claro, CPFL, Embratel, Entel (Chile), Itau, Petrobras, Sul America Seguros, Telecom Argentina, Telefonica (Argentina, Brazil, Chile), TIM, VIVO, among others. He managed a sales budget of US$ 13 million/ year. Celso´s Team overcame the sales quota in 2003, 2004 and 2006. He achieved P&L goals for those industries in all last 4 years and actively participated as Manager for the implementation of the new sales strategy in Latin America which resulted in an annual average sales increase of 40% from 2002 to 2006. He also actively participated in the implementation of the new Strategic Management Model that resulted in a 100% increase on the average sales ticket and was responsible for the improvements in the partnerships and sales channels with concrete results with Accenture, Bearing Point, Deloitte, IBM, Mitsucom and PW&C.

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  MAPICS Inc

  • Country Manager and others management positions

    • Oct 1998 - Mar 2003

    Mapics was acquired by Infor, which is one of the world's largest providers of business software, with approximately $2.1 billion in revenue, and the 10th largest software company in the world They have 8,100 employees and direct offices in 100 countries with 70,000 customers worldwide.In 1998, Celso decided to join Mapics as a Sales & Pre-Sales Manager for Mercosul. At this time, Chapinotte & Associados were representing Mapics in the Minas Gerais and Rio de Janeiro states, and Mapics decided to open a subsidiary on Brazil to coordinate their direct and indirect sales channels for Manufacturing industry. They were convinced to switch firms and in this position Celso became responsible for the development of a new long term strategic plan and delivered launching programs for the ERP, BI and CRM solutions. He also developed and implemented the reorganization plan for pre-sales and support structures. He participated in the acquisition of 16 new accounts, promoted the expansion of solutions in the installed base and launched the ERP Sales toolkit in Mercosul, which became best practice model in the region. After his promotion as Director for Latin America South region, he became responsible for developing a new long term strategic plan and also the development and delivery of launching programs for the e-Supply Chain Management (Thru-Put). He also developed and implemented reorganization plans for sales, marketing and support structures, participated in the acquisition of 13 new Accounts and expanded solutions in the installed base. Finally, he developed new channels, increasing from 4 to 15 partners, including companies as IBM, Deloitte, Gedas, GE and Ernest Young.

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  CHAPINOTTE & Associados

  • CEO

    • Dec 1990 - Sep 1998

    Brazilian IT Consulting Company.In 1991, Celso decided to set up his own company, along with his brother and two other partners. Such decision was a result of Mendes Junior's decision to downsize its IT operations and outsource the maintenance and systems development functions to him and IBM. As founder, he was responsible to develop and deliver programs for the ERP and BI Solutions and develop the long term strategic plans. He also developed and managed sales programs and teams for DDS (decision Support Systems), and participated in the acquisition of 55 new accounts such as: BNDES, Telemar, Ferteco, Magnesita, Ingersoll, IBF, BMDG, Santanense and Acominas, among others. He suceeded in breaking down dominant market position of a DSS competitor in Minas Gerais and Rio de Janeiro states and worked as a consultant for top executives in several industry sectors.

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  MENDES JR SIDERURGIA

  • CIO and others management positions

    • Apr 1982 - Dec 1990

    Mendes Junior is a company that has been in business since 1953 in the heavy construction market in Brazil and abroad, developing projects in the segments of road and highway construction, railway, subway, port, hydroelectric, thermo electrical, petroleum and gas, ducts, urban sanitation, irrigation channels and industrial maintenance onshore and offshore.In 1982, Celso was invited to join Grupo Mendes Junior as Systems Support Analyst. During his 8 years working for Mendes Junior, he managed to achieve the position of CIO. His main attributions along with the company were: development of short and long term plans and management of internal systems' development. He accomplished a turnaround in the IT Business Unit improving the IT service quality and align the IT resources to the main business needs and managed a downsizing program resulted of 90's huge economic crisis. He also participated in the development of the main company's system as well as all manufacturing and commercial management systems and implemented the first integrated MES - MIS in the Brazilian steel industry.