Experience

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  Integrated Direct Marketing L

  • Vice President Of Analytics
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  IDM

  • Vice President of Analytics

    • 2015 - Present

    Oversee development of custom performance reporting and analysis across multiple channels and clients. Consult Clients on strategic and analytic needs.• Achieve faster and more cost-effective client delivery by designing and deploying analytical tools and data model.• Translate and communicate an...

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  Blackbaud

  • United States
  • Software Development
  • 700 & Above Employee

  • Senior Consultant - Donor Insights Analytics

    • 2014 - 2015

    Worked directly with clients on-boarding new relationships, managing client expectations and ensuring that all deliverable outlines in statement of work were met; identified opportunities to deepen relationship; maintained ongoing client engagements for analytical strategic questions, KPI, reporting, visualization. • Identified client goals and needs to define and scope measurement strategies for reporting and dashboards created to evaluate business performance and drive valuable insights. • Coordinated across Blackbaud business units, client’s internal staff and agency partners to support and maximize multi-channel campaigns and constituent ROI.• Designed and created a channel attribution model and reporting to optimize cross channel strategy. • Provided pre-sales support including RFP final presentation and business intelligence tool demonstrations. • Responsible for recommending and explaining quantitative tools such as predictive models to support value creation efforts.• Managed junior strategic consultants.

  • Client Service Manager

    • 2006 - 2014

    Protected and grew revenue for 10 of the top 20 clients by building custom predictive models, providing relevant campaign and products insights, participating in client strategy meetings and championing new innovative uses of current products; oversaw R&D efforts including new product ideas, product performance improvements and general research.• Managed and trained team of six data analysts.• Provided product and sales support to account management team while identifying opportunities for deepening the client relationship. • Successfully conceptualized, developed and launched new products including company first ever donor classification services.• Analyzed large datasets to extrapolate donor behavior insights. • Forecast multi-year program revenue based on analysis and interpretation of key performance indicators.• Ensured products were delivered accurately and on time to meet client expectations by acting as liaison between production and account management teams.

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  Fidelity Investments

  • Marketing Analyst

    • May 2002 - Apr 2006

    Predicted customer attributes by creating statistical models and created segmentation for clients and prospects base, assessed market size opportunity and analyzed targeted market prospects characteristics. • Analyzed, interpreted and translated data for senior management team and forecast sales ...

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  MarketOne

  • Maynard, MA

  • Researcher

    • Nov 2001 - May 2002
    • Maynard, MA

    Contract Position: Conducted research and developed market intelligence reports on competitive market conditions.

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  Aon Hewitt

  • Defined Benefit Consultant

    • Apr 1997 - Jul 1999

    Analyzed and restructured data for pension plan participants for large HR consulting.Wrote and managed quality assurance testing plan for program implementations.