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Bio

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Cedric D. Fisher is a seasoned publishing professional with extensive experience in direct advertising sales, marketing, and circulation management. He has held various roles, including Associate Publisher, Regional Publisher, and Publishing Consultant / Director of Sales & Marketing. Fisher has also managed sales operations for several regional consumer magazines and has a background in sales and solicitation for Fortune 10 companies. Fisher holds an Associate's degree in General Studies from the University of Phoenix.

Experience

    • Associate Publisher
      • 2010 - Jun 2011

      Direct advertising sales, marketing and circulation professionals for premiere city magazine in San Antonio, Texas

    • Sr. Business Development & Sales Consultant
      • Apr 2010 - Sep 2010

      A boutique management consulting/training firm that provides thought leadership, clarity and solutions which challenge business processes. Training tracks include; Sales & Marketing, Project Management, Workplace Essentials, Personal Development, Human Resources, Customer Service and Leadership.

    • Publishing Consultant / Director of Sales & Marketing
      • Nov 2005 - Sep 2010

      Directed advertising sales and marketing efforts for several regional magazine titles. Titles included: Real Estate Executive Magazine, Lifestyle Magazine, and BLACK Lifestyle Magazine. General sales management responsibility for publishing regional magazines, including advertising sales, event marketing and editorial and web site production. Responsible for supervision of ad sales staff for above titles.

    • Director Sales & Marketing
      • Apr 2007 - 2008

      Oversaw and directed sales operations for five account executives, across four regional consumer magazines.

    • Regional Publisher
      • Nov 2005 - Nov 2006

      Oversaw all facets (sales, editorial, design, circulation) of publishing regional real estate industry b to b magazine.

    • Internet Sales Representative
      • Apr 2002 - Oct 2005

      Sales of directory advertising in online and in print.

    • Associate Publisher/National Sales Director
      • Mar 1999 - Apr 2002

      Oversaw publishing and sales operations for four healthcare journals and two consumer titles. This also included advertising on media products such as message pads and websites.Titles included: Minority Health Today, Careers in Healthcare, Physician's Life, Journal of the National Dental Association, American Visions, and Rainbow/PUSH Journal.Managed national network of editors, writers, illustrators, printers, and photographers.Recruited and trained six regional sales representatives and sales support personnel.Sales lead for major northeastern pharmaceutical accounts for initial nine months.In this start up situation, implemented revenue goals, sales planning, targets, budgets and a sales training program. Full P&L accountability for sales department.

    • Group Publisher
      • Mar 1997 - Feb 1999

      Had full P&L accountability for six advanced-degree recruitment magazines and electronic media. Directed 17 publishing professionals -- sales, editorial, production -- both on premise and telecommuters.

    • Independent publisher's representative
      • Jun 1993 - Mar 1997

      Titles included: BET Weekend, University of Southern California magazine, LA's Common Ground, American Visions, Minority Business Entrepreneur and Turning Point magazines.Grew most titles revenue pages by 25 percent each year over previous year. Grouped titles into custom packages to offer volume and multi-product discounts resulting in the retaining of 90 percent of the previous years customer base.Recruited, trained and managed staff of three additional sales professionals.

    • Western Regional Manager
      • 1990 - 1993

    • Western Region Sales Manager
      • Jun 1987 - Nov 1988

      Sales and solicitation of inventory control equipment to industrial service companies.Primarily serviced Fortune 10 companies.Achieved all sales goals set forth.

    • Marketing Representative
      • Oct 1984 - May 1986

      Sales and solicitation of office automation equipment and printing services. Earned 120% club status (1985). Selected and trained as management candidate in exclusive MAP program.

Education

  • 2004 - 2004
    University of Phoenix
    Associates, General Studies

Suggested Services

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Industry Focus. “Publishing”

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