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Bio

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I am Catrina Morbidelli, based in the vibrant San Francisco Bay Area. I am fluent in English and hold a Master’s Degree in Visual Arts from Tufts University, alongside a Bachelor of Fine Arts from Sonoma State University. With over 5 years of experience in marketing and brand management, I have successfully held positions such as Strategic Brand Manager and Director of Retail Marketing at Petalfast, where I led impactful marketing campaigns and managed brand strategies. My previous roles at CHEMISTRY. and Brandless, Inc. honed my skills in digital marketing, social media engagement, and community management. I thrive in dynamic environments, utilizing my creativity and strategic thinking to drive brand success and foster community connections.

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Brand Manager
      • Dec 2022 - Jan 2023

    • Director Of Retail Marketing
      • Mar 2022 - Dec 2022

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director of Marketing
      • May 2020 - Feb 2022

      - Oversee all digital & marketing campaigns, including content creation, social media, email, blogs, events, etc. - Lead all copywriting for social, email, packaging, product launches, and marketing efforts.- Built an email audience of 10,000+ in 6 months via Mailchimp, Chemistry’s highest performing channel.- Grew social community by 8,000+ followers and kept messages consistent, yet tailored to the relevant platforms: Instagram, Facebook, Pinterest, Twitter, Linkedin. - Website management: maintaining product pages, editorial content, email capture, and retail locator.- Project managed the successful launch of multiple new product releases from ideation to completion.- Oversee Influencer campaigns, email communication, organic social, product design, and retail & farm collaboration.- Organize and manage all conferences, events, PADs, and in store activations.

    • Marketing Manager
      • Aug 2019 - May 2020

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Community Manager
      • Oct 2018 - Jul 2019

      -Act as an extension of the brand-Provide a personal connection between community and company-Moderate conversations across social channels-Prompt community engagement-Respond & Engage to all inquiries on social channels with appropriate Brand tone/voice-Track & organize new trends through conversational listening-Build relationships with brand loyalists, fans, & influencers

    • Customer Service Representative
      • May 2018 - Oct 2018

  • Square Organics
    • Oakland, CA
    • Social Marketing Coordinator/Customer Relations Manager
      • Sep 2017 - Apr 2018
      • Oakland, CA

      *Jill of all Trades*-Manage all Customer Service Inquiries (Desk.com, Facebook, Instagram)-Maintain Above Average KPI’s-Maintain Social Media Engagement (Instagram)-Assist in Design & Content Creation for Social Platforms, Digital, and Email Campaigns -Assist in Management of Social Influence...

  • Emotive Brand
    • Oakland, CA
    • Studio Manager
      • Dec 2016 - Sep 2017
      • Oakland, CA

      -Create Systems to Manage General Office Needs-Internal Project Management-Book Travel-Manage Calendars-Answer Phones/Direct Calls-Created and Executed Studio’s First Employee Manual-Create and Design Keynote and Adobe Suite Presentations-Curate and Produce Content for Social Media Channels (Inst...

    • Server, Bartender
      • May 2013 - Jul 2014
      • Petaluma, California

      -Food Service-Bartender-Managed Customer Service Inquiries (walk-ins, phone calls)-Created and Put Systems in Place for a More Organized and Efficient Task Completion -Educated Clients on Farm to Table Ingredients and Local Wine Selection

  • Sonoma State University
    • Rohnert Park, California
    • Teaching Assistant
      • Jan 2013 - May 2013
      • Rohnert Park, California

      Undergraduate and post graduate. Helped with daily class needs. Led multiple demonstrations for students.

  • High Tech Burrito
    • Rohnert Park, California
    • Administrative Assistant
      • Jun 2008 - Jul 2010
      • Rohnert Park, California

      Administrative Duties, AP-AR Filing, Answered Phones, Data Input, Handled Company Donations

Education

  • 2014 - 2016
    Tufts University
  • 2014 - 2016
    School of the Museum of Fine Arts
  • 2007 - 2013
    Sonoma State University
  • 2010 - 2011
    Accademia di Belle Arte Firenze

Suggested Services

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Industry Focus. “Graphic Design”

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