Experience

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  Vision Advertising

  • United States
  • Marketing Services
  • 1 - 100 Employee

  • Director of Marketing & Client Relations

    • Apr 2024 - Present

    • Crafting and executing innovative marketing strategies to elevate brand visibility and engagement. • Cultivating meaningful partnerships with clients, serving as their trusted advisor and advocate. • Inspiring and leading a talented team of marketing professionals to achieve outstanding results. • Keeping abreast of industry trends and leveraging best practices to drive marketing success. • Collaborating cross-functionally to align marketing efforts with business objectives and priorities. • Leading creative initiatives internally and externally including graphic design, photography, videography, and podcast production.

  • Communications Manager

    • May 2021 - Apr 2024

    - PR outreach & strategy for clients- Podcast & interview booking & scheduling- Manage social media accounts for 10-13 clients in the Boston/Worcester regions. Account management includes (but is not limited to) content creation, reputation management, advertising, and reporting.- Lead the internship program and manage a cohort of interns year-round- Professional photography specializing in food, portrait, and event photography- Videography for social engagement - Graphic design for digital & print production

  • Social Media Specialist

    • Nov 2019 - May 2021

    - Manage social media accounts for 10-13 clients in the Boston/Worcester regions - Content creation for all clients- Reputation management- Event marketing- Manage advertising budgets- Client reporting and analyzing engagement/metrics- Staying up-to-date on social media trends and best practices- Professional photography specializing in food, portrait, and event photography- Videography for social engagement - Graphic design for internal and external services.

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  Catrina & Create

  • Creative Director

    • May 2014 - Present

    Providing digital guides for personal branding: offering tips for graphic design, photography, social media, and more. My goal is to minimize overwhelm and provide simplified and actionable insights for small businesses. I want to make the complex world of branding more accessible.

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  YPWA Worcester

  • Morocco
  • Non-profit Organizations
  • 1 - 100 Employee

  • President

    • Feb 2023 - May 2023

    Lead monthly board meetingsPrepare future planning actions for YPWAEnsure fall and spring events calendars are confirmed by a set deadlineWill check in with board members to ensure outstanding board tasks are completed in a timely mannerPrepare & create team-building activities

  • Vice President

    • Jun 2022 - Feb 2023

    - Acts at the request or in absence of the President- Champion operation manager- Set up consistent check-ins with board members to ensure bandwidth

  • Board Treasurer

    • Jun 2021 - Jun 2022

    ● Responsible for depositing all incoming monies● Responsible for maintaining budget per event● Responsible for all banking matters (keeper of the credit card)● Responsible for recurring fees (Google Services, Bank fees, Eventbrite fees, paypal,GoDaddy, etc)● Responsible to work with sponsorship director on updating any legal matters on packetfor sponsoring● Responsible for promos and updating calendar● Responsible for completing taxes● Assists with event planning and execution

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  Boston International

  • Franklin, MA

  • Graphic/ Production Designer

    • Mar 2017 - Nov 2019
    • Franklin, MA

    o Produce 4 seasonal catalogs per year. Responsibilities include: layout design, photograph products, coordinate styled photoshoots on location. o Design work includes product design, packaging design, and producing trade show marketing materials.o Assist with E-commerce initiatives: designing website slides and promotional materials. o Manage social media presence for wholesale and retail business. Maintain social engagement. o o Monitor social growth and track social media analytics. Create and maintain a content library.

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  Embroidery Unlimited

  • Marlborough, MA

  • Graphic Designer

    • Sep 2014 - Mar 2017
    • Marlborough, MA

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  Three Twins Productions, Inc

  • Watertown, MA

  • Graphic Artist

    • Apr 2014 - Sep 2014
    • Watertown, MA