Experience

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  Inspira Health

  • Director, Integrated Marketing

    • Aug 2023 - Present
• 

  Communications and Media Relations leader

  • Philadelphia, Pennsylvania, United States

  • Director, Communications | Senior Director, News and Strategic Content.

    • 2022 - Sep 2023
    • Philadelphia, Pennsylvania, United States
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  Main Line Health

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Director, News and Strategic Communications

    • 2021 - 2022

    Brought awareness, process, infrastructure, execution and results of strategic and high impact earned media and storytelling to health system. Also introduced creative content through journalistic approach and video assets. Collaborated with Marketing, Digital teams and supported colleagues throughout organization.

  • Director, Communications

    • 2021 - 2021

    Led system-wide communications for billion-dollar health enterprise of four acute care hospital campuses, one specialty hospital, one substance use treatment center, 15+K employees, multiple outpatient facilities, development initiatives and partnerships during a pandemic.

• 

  Wills Eye Hospital

  • United States
  • Hospitals and Health Care
  • 400 - 500 Employee

  • Director, Communications and Media Relations

    • 2015 - 2021

    Established and built infrastructure, process, grew media presence and achieved groundbreaking results. Collaborated on communication strategies, planning and tactics for all external, internal, digital and crisis messaging for Wills Eye Hospital. Helped advance hospital ranking. Managed issues, served as Chief spokesperson, and optimized digital technology, tools and video to produce content instrumental in recruiting and retaining employees, highlighting clinical achievements, leaders and engaging alumni, donors and patients. Collaborated on producing marketing collateral, revamped and revitalized newsletter, multi-purpose content and special events. Wrote and produced all toolbox materials for health system and executive communications.

  • Manager of Media Relations/Communications

    • 2010 - 2015

    Proactively pitched and fielded inquiries on medical/health/vision related news stories, communicated externally and internally, engaged through social media, and partnered with colleagues to educate, inform and inspire audiences about the outstanding team and work at Wills Eye. Secured and fostered relationships with media and high level corporate, political and technology leaders that resulted in major placements and broke new ground for the organization.

• 

  Sony Pictures Entertainment

  • NYC

  • Development Associate

    • 2010 - 2010
    • NYC

    Worked closely with Head of Development for SPE, LA-based Sony executives and Harpo Productions team for the launch and 1st season of the nationally syndicated Nate Berkus Show.

• 

  Nancy Glass Productions

  • Greater Philadelphia

  • Director of Production / Producer

    • 2006 - 2010
    • Greater Philadelphia

    Producer, writer and editor from concept to completion of dozens of national TV programs. Promoted to Director of Production for a staff 55. Managed the back office of the company.

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  Fox 29 Philadelphia, WTXF

  • TV Reporter

    • 2004 - 2006

    General Assignment Reporter for all newscasts and all shifts.

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  CBS News

  • Correspondent

    • 1998 - 2004

    On-Air Correspondent based in Houston, TX and NYC. Covered national breaking news, wrote and produced packages and delivered live shots for 200 CBS affiliate TV stations, network programs and online content.