Experience

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  GCNY Marketing

  • Brooklyn, NY

  • Sr. Copywriter

    • Dec 2023 - Present
    • Brooklyn, NY

    As Sr. Copywriter in this Brooklyn-based marketing firm, I craft copy and mentor junior writers on a broad range of projects, including but not limited to:WebPrint adsDirect mailBrochuresCollateral materialsVideoRecruitmentProduct descriptionsProduct namingMarketing proposalsBranding

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  RR Donnelley

  • New York City Metropolitan Area

  • Sr. Marketing Writer

    • Nov 2022 - Sep 2023
    • New York City Metropolitan Area

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  GCNY Marketing

  • Brooklyn, New York, United States

  • Sr. Copywriter

    • Oct 2020 - Nov 2022
    • Brooklyn, New York, United States

    In my role at this Brooklyn-based marketing firm, I was tasked with creating copy for a broad range of projects, including but not limited to:WebPrint adsDirect mailBrochuresCollateral materialsE-mailRecruitmentProduct descriptionsProduct namingMarketing proposals

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  Cathy Greenberg Creative

  • New York City Metropolitan Area

  • Freelance Copywriter

    • Nov 2006 - Oct 2020
    • New York City Metropolitan Area

    I used my expertise to provide clients with various marketing services, including copywriting of all types. Deliverables included print, direct mail, web, developing marketing plans and press releases. I provided marketing pieces to help grow their current businesses as well as aide them in launching new companies. Some of my clients included TD Ameritrade, Lexis Nexis, Prudential, Toys R Us and Audible.

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  TD Ameritrade

  • Jersey City, New Jersey, United States

  • Copywriter

    • Apr 2020 - Sep 2020
    • Jersey City, New Jersey, United States

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  lexis nexis

  • content writer

    • 2012 - 2012

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  American Institute of Certified Public Accountants

  • Copy Manager/Sr. Copywriter

    • Mar 1998 - Nov 2006

    Starting as Senior Copywriter I used my talents to increase sales of products, services and membership through the creative development of:  Print Direct mail Collateral materials Web banners Web sites Landing pages E-mails Catalogs Brochures Conference materials Annual reports Branding campaigns Tag lines, Slogans Corporate & product branding Internal & external communications Added responsibilities included: Proofreading Copyediting Assistance in the development of marketing plans  Project management I soon became lead creative on all new products and services being launched, which included developing tag lines, slogans and advertising campaigns as well as full web sites and micro sites. After four years I moved into the Copy Manager position, maintaining all of the duties I held as Sr. Copywriter as well as managing a team of three writers.

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  Micro Central

  • Copywriter

    • 1994 - 1998

    As the only writer for over 400 clients I quickly learned to write creative copy that was on point and on deadline. My responsibilities included the development of:  Print ads Direct mail Collateral materials Fax advertisements Brochures Catalogs