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Bio

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Cathy Berse-hurley is a seasoned graphic designer with 25+ years of experience in advertising, logo design, graphic design, marketing, copywriting, social media, creative direction, merchandising, blogging, visual merchandising, and graphics. She has worked as a freelance graphic designer, packaging designer, and company founder and creative director for various companies, including CBHstudio, Yogibo LLC, Brookstone, Little Packrats, Pier 1 Imports, and Placewares.

Experience

    • Freelance Graphic Designer
      • Jan 2010 - Present

      Collaborative design that gets you noticed.I’m always ready to roll up my sleeves and get busy supporting and enhancing the work you do every day. At CBHstudio, I combine your brand knowledge and passion with my experience and design process to produce things that have real impact online and in p...

    • United States
    • Consumer Goods
    • 100 - 200 Employee
    • Packaging Designer
      • Mar 2016 - Mar 2023

      • Conceptualize and design new product branding and packaging including die lines for factory print production• Design customized seasonal packaging and variations for international partners to increase product sales worldwide

    • Graphic Designer
      • Feb 2012 - Mar 2016

      • Designed and supervised the production and distribution of all store graphic materials and print collateral. Worked with vendors to implement drop ship program, freeing up warehouse staff and improving company efficiency.• Created store floor, fixture, paint and graphics plans for an average of seven new stores and four relocations annually working closely with Retail and Operations Managers to streamline the opening processes. Specified and designed fixtures to accommodate new product lines.

  • Brookstone
    • Merrimack, NH
    • Freelance Packaging Designer
      • Mar 2016 - Feb 2018
      • Merrimack, NH

      • Implemented new category color-coded design elements into product packaging as an integral part of the larger visual improvement in the stores• Designed packaging for new consumer goods including massage, personal care, toys, travel, and home accessories• Designed new icon set for drone packaging

    • Company Founder and Creative Director
      • 1996 - 2011

      • Designed, developed and promoted products for Little Packrats significantly driving brand recognition and sales growth in a competitive global market.• Successfully managed and coordinated production, inventory control and order fulfillment while trimming production costs by 20%.• Managed and m...

    • Market Visual Merchandiser
      • 1987 - 1992

      • Created and maintained merchandise presentation geared to attract customers and improve sales throughout the New England region. • Insured Pier 1’s style, image and standards were adapted to each individual store location through cooperation with the corporate office, Regional Manager and indiv...

    • Visual Merchandiser
      • 1986 - 1987

Education

  • University of Wisconsin-Madison
  • Tyler School of Art
  • Cherry Hill High School East

Suggested Services

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Industry Focus. “Graphic Design”

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