Experience

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  Plum Pr Group

  • Principal

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  PLUM PR Group

  • Newburyport, Massachusetts, United States

  • Principal

    • Aug 2011 - Present
    • Newburyport, Massachusetts, United States

    Inspire and drive integrated PR and development campaigns for international clientele including The Folio Society, Slick Energy, This Old House, Healthy Home Healthy Planet, RootCellar Concepts, Ryan Partnership/One Green Score for One Earth, and Monadnock Paper. Specialties include brand journalism, strategic planning, cause marketing, community engagement and product launches.

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  Calypso Communications

  • Portsmouth, New Hampshire

  • Senior Director Strategic Communications

    • 2008 - 2011
    • Portsmouth, New Hampshire

    Led integrated Public Relations planning, campaign development and execution for the agency's top energy clientele. Developed proactive crisis communications protocols and served as on-the-ground support in a variety of crisis situations. Conducted media training for top business leaders. Developed community engagement and cause marketing partnerships and provided strategic public relations council. Wrote and developed journalistic content. Delivered high impact media relations results.

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  Williamson & Associates, Inc.

  • Newburyport, Massachusetts, United States

  • Principal

    • Jul 2006 - Nov 2008
    • Newburyport, Massachusetts, United States

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  Warner Communications

  • Manchester-by-the-Sea, MA

  • Senior Marketing Consultant and Media Relations Strategist

    • Aug 2006 - Jul 2007
    • Manchester-by-the-Sea, MA

    Senior marketing consultant and media relations specialist for this boutique marketing consultancy. Directed and executed a variety of initiatives including branding, advertising, media relations, cause marketing, strategic partnership development, national retail launches, event planning, technology product launches and trade show outreach. Managed a diverse account base from starts ups such as BiddingForGood.com to well-established brands including Saucony and Fairfield Farm Kitchens.

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  Mullen Lowe U.S.

  • Account Supervisor

    • Jan 2004 - Dec 2006

    Senior Public Relations Strategist and Account Supervisor responsible for leading promotion of multiple national brands. Expanded client base through relationship management, successful program execution and new business development. Awarded Mullen's Impact Player of the Year for Leadership and Entrepreneurship by peers and company management and Interpublic Group's Award for Organic Growth. Reported directly to two vice presidents.

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  WGBH

  • National Marketing and Promotion Manager

    • 2002 - 2006

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  Wyndham Hotels

  • Director of Sales and Marketing

    • 1994 - 1999