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Bio

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Catherine Troutman is a seasoned communications professional with 20+ years of experience in media relations, public relations, writing, editing, social media, event planning, project management, marketing, strategic communications, community engagement, and philanthropy. She has held various roles, including Communications Manager at Franklin Food Pantry, Inc., Development Communications Consultant at Brigham and Women's Hospital, Marketing Communications Manager at Education Resources, Inc., and Public Relations Manager at BJ's Wholesale Club.

Experience

  • Franklin Food Pantry, Inc.
    • Franklin, Massachusetts, United States
    • Communications Manager
      • Jul 2023 - Present
      • Franklin, Massachusetts, United States

      Develop and implement a multi-channel communications strategy to elevate awareness and standing in the communityCreate marketing and public relations collateral including press releases, newsletters, website copy, social media posts, brochures, and communication pieces Cultivate relationships wi...

  • Brigham and Women's Hospital
    • Boston, Massachusetts, United States
    • Development Communications Consultant
      • Jan 2022 - Jun 2023
      • Boston, Massachusetts, United States
  • Education Resources, Inc.
    • Greater Boston Area
    • Marketing Communications Manager
      • Sep 2018 - Jan 2022
      • Greater Boston Area

      Identify trends and implement marketing, public relations, and advertising opportunities to attract and retain consumersAssist in development and launch of new website and migrating consumer data base toupdated platformManage and write content for company website, blog, promotional emails, press ...

    • Communications, Public Relations, and Marketing Consultant
      • Sep 2012 - Aug 2018

      Provide strategic direction and serve as communications and program manager Develop, implement, and execute communications, public relations, and marketing campaign calendars, status reports, and business proposals Develop engaging content and oversee execution of social media platformsMonitor so...

  • BJ's Wholesale Club
    • Westborough, MA
    • Public Relations Manager
      • May 2011 - Sep 2012
      • Westborough, MA

      Developed and executed social media and traditional public relations plans generating widespread, positive coverage in national and regional mediaManaged, provide direction and communicated company goals and initiatives to social media and public relations agenciesIdentified, trained and prepared...

  • Ocean Spray Cranberries
    • Middleboro/Lakeville, MA
    • Corporate Giving Consultant
      • Nov 2008 - Jun 2009
      • Middleboro/Lakeville, MA

      Identified, implemented, tracked and evaluated processes and partnerships for Ocean Spray’s Corporate Giving Program including volunteerism, cash, product donation and employee giving programsImplemented and developed the Employee Volunteer Program, creating a portfolio of team-based and individu...

  • Dunkin' Brands
    • Canton, MA
    • Assistant Marketing Manager
      • Jun 2005 - Oct 2007
      • Canton, MA

      Responsible for creative and marketing strategy, cross functional team leadership, test markets and budgets totaling $5 million Developed competitive initiatives and identified trends to increase sales and customer awareness of key productsUtilized analytical tools to support and measure marketi...

  • Dunkin' Brands
    • Canton, MA
    • Public Relations Manager
      • Jun 2001 - Jun 2004
      • Canton, MA

      Created key messages, briefing documents, press releases and statements announcing grand opening events, new products and brand newsResponded to and arranged media opportunities for appropriate spokespeople Managed media crisis hotline (24 hours/7days/week) Managed and developed process for phila...

    • Public Relations Account Executive
      • Sep 2000 - Jun 2001
      • Burlington, MA

      Developed press releases, media alerts and corporate documents Arranged interviews between client and top tier media Assisted in coordinating media tours and product launches Monitored and organized tradeshow opportunities

  • SmarterKids.com
    • Needham, MA
    • Public Relations Associate
      • Jun 1998 - Sep 2000
      • Needham, MA

      Supported and assisted senior management in coordinating all aspects of the organization’s public relations program Executed online philanthropic giving program, providing educational toys for children enlisted in Big Brothers Big Sisters of America Assisted in IPO announcement Coordinated photo ...

Education

  • 1993 - 1997
    Westfield State University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications”

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