Experience

• 

  aiOla

  • Israel

  • Product Marketing Lead

    • Mar 2024 - Present
    • Israel

• 

  Sentra

  • Product Marketing Director

    • Jan 2023 - Mar 2024

• 

  Bringg

  • Israel

  • Director of Product Marketing

    • Jul 2021 - Jan 2023
    • Israel

    - Established PMM team structure and cross-functional processes- GTM planning, segmentation & execution: ICP, solution positioning, messaging, packaging, and multi-channel launch programs- Trends tracking and competitor intelligence- Company & solutions messaging- Global sales enablement: training and full STK development (playbooks, competitive battle cards, cheat sheets, BDR scripts, pitch decks, demo scripts etc.)- Analyst relations: monitor research and lead engagements (inquiries & briefings)- Collaboration with global customers, partners, and internal stakeholders across product, marketing, R&D, sales, and customer success- Content creation: demos, case studies, webinars, white papers, blogs, videos, value props, conference themes & sessions, FAQs and editorial

• 

  NICE Ltd

  • Israel, Raanana

  • Global Product Marketing Manager, Advanced Process Automation

    • Jul 2017 - Jul 2021
    • Israel, Raanana

    - Launched NEVA, the world’s first Employee Virtual Attendant robot to global market- Led strategic positioning and content creation of AI capabilities for NICE’s RPA business- Global PR, content & partner marketing lead: authored multiple thought leadership content assets with partners and analysts such as Deloitte and Frost & Sullivan- Content creation skills include value proposition/messaging, editorial, blogs, social media, case studies, presentation decks, technical FAQs, videos, social media, SEM, whitepapers, webinars, and web- Collaboration with global customers and stakeholders across product, R&D, sales, and partners- Global sales enablement: training and full STK development- Frequent presentation of webinars and demos

• 

  Vivid Conceptions/Idea Engineers

  • Independant Marketing Consultant

    • Mar 2010 - Jul 2017

    - Marketing communication strategies: market & competitor analyses; market segmentation & target market analysis, product/brand positioning, Go-To-Market full plan creation - Content creation: value proposition presentation and messaging, full STK (sales toolkit), case studies, white papers, brochures, blogs, videos and social content- Analyst relations: communication, briefings, joint content creation, and surveys- Account management for a large PR & Advertising agency (Idea Engineers) - PR management: generating media coverage, obtaining speaker opportunities, media briefings, media training and content generation (editorial, blogs, social media, e-newsletter, and web)- Launched global energy giant AEG Power Solutions in South Africa; achieved 50% client growth and 95% client retention rate, on average, per annum

• 

  1st Contact

  • Cape Town Area, South Africa

  • Head of Marketing & Marcom

    • Sep 2008 - Feb 2010
    • Cape Town Area, South Africa

    - Development of communication strategies for global offices and business units- Content creation: value proposition/messaging, full STK (Sales Tool Kit)/collateral, editorial, social media, SEO, web, newsletter and blog- Dedicated campaigns: PR, advertising, product launches, cross-selling and lead generation- Measurement and reporting of marketing activities- Line management of marketing/marcom department - Delivered 7 high-performance websites within a 6-month period; grew the communications team by 50%

• 

  FleishmanHillard

  • Cape Town Area, South Africa

  • PR Client Service Lead

    • Mar 2008 - Aug 2008
    • Cape Town Area, South Africa

    - Content creation: business/financial editorial, newsletters, and advertorial- Formulation of PR and communication strategies, media relations, media briefings and project management of print communication (newsletter and advertising)- Mentoring and coaching a team of junior staff - Publicity generated was in excess of each client's financial investment in PR; 100% client retention

• 

  innovationTOWN

  • Johannesburg Area, South Africa

  • Marketing Director

    • Mar 2006 - Feb 2008
    • Johannesburg Area, South Africa

    innovationTOWN was a large-scale communications campaign (PR, events, digital and product profiling) to position and showcase African innovation- Negotiation and management of sponsorships including sponsor driven PR, advertising and event management- Management of marketing budget, PR, events, editorial teams and positioning/profiling of innovative products- Generated R13 Million worth of publicity and an 1130% ROI for the key sponsor

• 

  Viglen

  • London, United Kingdom

  • Marcom Project Management (freelance)

    • Jul 2005 - Feb 2006
    • London, United Kingdom

    A 5 month contract was completed in a marketing communications management role, including the management of: PR, events, sponsorships, advertising (above and below the line), direct marketing and sales collateral development

• 

  Transport for London

  • London, United Kingdom

  • Conference/ Event Manager (freelance)

    • Dec 2005 - Jan 2006
    • London, United Kingdom

    Completed a contract as a conference/events manager in the Asset Management division (part of the Engineering Directorate)

• 

  Idea Engineers

  • Johannesburg Area, South Africa

  • PR Account Manager & Brand Strategist

    • Feb 2004 - Mar 2005
    • Johannesburg Area, South Africa

    PR account management and marcoms initiatives were completed for: UUNET (now Verizon), Clarins, The Media Image Survey, Gold Reef City Theme Park, Acceleration and The Innovation & Sustainability Awards

• 

  Modena Design Centres, Gautrain & Potentiate

  • Johannesburg Area, South Africa

  • Freelance Projects

    • Nov 2003 - Jan 2004
    • Johannesburg Area, South Africa

    Modena Design Centres: February 2004A business plan was crafted, with a focus on the marketing strategy 2. Gautrain: January 2004Both primary (field research) and secondary research exercises were initiated, resulting in a detailed research report 3. Potentiate: October –December 2003 Development of a new business strategy and sales collateral; 25 new business meetings (with big brand names) were set up within a two-month period

• 

  TBWA Gavin Reddy

  • Johannesburg Area, South Africa

  • Advertising Executive

    • Feb 2003 - Oct 2003
    • Johannesburg Area, South Africa

    Above the line advertising (TV, cinema, radio, outdoor & print) and below the line advertising (brochures, fashion catalogs, gift vouchers and booklets) for Edgars (a large retail brand)

• 

  Ogilvy & Mather South Africa

  • Johannesburg Area, South Africa

  • Internship (Advertising Strategy)

    • Oct 2002 - Nov 2002
    • Johannesburg Area, South Africa

• 

  Talk Radio 702

  • Johannesburg Area, South Africa

  • Internship (assistant event co-ordinator)

    • Jun 2002 - Jul 2002
    • Johannesburg Area, South Africa