Experience

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  The West Hollywood EDITION

  • West Hollywood, California, United States

  • Director of Sales

    • Aug 2022 - Present
    • West Hollywood, California, United States

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  Marriott International

  • Los Angeles, California, United States

  • OSR Task Force

    • Mar 2022 - Aug 2022
    • Los Angeles, California, United States

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  Mar Monte Hotel

  • Santa Barbara County, California, United States

  • Director Of Sales & Marketing

    • Mar 2020 - Jun 2021
    • Santa Barbara County, California, United States

    Part of the Hyatt Unbound CollectionJoined the team during a full property renovation to successfully execute rebranding from a lifestyle property to an upper-upscale boutique with a focus on authentically local experiencesDeveloped, executed, and evaluated marketing communications and strategy for advertisement, promotions, public relations, design, and collateral for all marketsSEM - Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns to achieve maximum ROI SEO - Regularly performed thorough keywords research, monitored redirects, click rate, bounce rate, and other key KPIs, developed and implemented link building strategy for target audienceAdapted sales efforts during COVID-19 to increase overall lead conversion from 16% to 24% Crafted packages with local partners to increase visibility and drive incremental revenueLead, Hired, Trained, and Managed Front Office team to achieve revenue, upsell, and customer satisfaction goals while maintaining seasonal occupancy of 60%+ during pandemic with limited staffing; Managed and Scheduled Sales, Catering, and Event Services staffCreated SOP’s and adapted existing processes to include elevated standards and touch-less options at all guest points of contact; trained incoming AFOM and Operations Manager; worked closely with 3rd party valet team to ensure seamless service

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  Proper Hospitality

  • Greater Los Angeles Area

  • Area Sales Manager, Group

    • Apr 2019 - Mar 2020
    • Greater Los Angeles Area

    Joined the Pre-Opening Team in April 2019; Santa Monica Proper opened June 2019Handled groups (10+) for both properties; Eastern US and International market for Santa Monica; all markets for Downtown Los AngelesAchieved 200% of goal for opening quarter. On target to achieve 130% for following full year including over $250k in f&b and $85k in room rentalCollaborated with the Director of Revenue for the 2020 budget, rate, and suite strategiesMentored Sales Coordinator and Junior Sales Managers

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  Fairmont Austin

  • Austin, TX

  • Senior Sales Manager

    • Jun 2017 - Apr 2019
    • Austin, TX

    Joined the Pre-Opening Team in June 2017; hotel opened March 2018 Handled the Northeast market for 200-1,000 rooms on peak; heavily focused on FinancialCultivated relationships with 50 of Forbes’ Top 500 resulting in $8.4mil in revenue in 2 yearsRegularly consulted with the Fairmont National Account Director for Sports on on how to shift share from The Ritz-Carlton, Four Seasons, and Peninsula brandsAchieved 110-124% of goal each quarter since opening. Closed the year at 119% and over $10mil in room revenue and $3.5mil in f&bSold and fully executed first full restaurant and lounge buyout for MasterCard (500 guests)Top Salesperson for 2018

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  The Ritz-Carlton, Los Angeles and JW Marriott Los Angeles L.A. LIVE

  • Los Angeles Metropolitan Area

  • Senior Sales Executive

    • Jun 2014 - May 2017
    • Los Angeles Metropolitan Area

    The Ritz-Carlton: Sales Manager for all domestic and international groups 10-123 rooms/nightThe JW Marriott: Sales Manager for Professional Sports Grew Sports market at both hotels from $20k per year to over $2.5 million (43 professional teams)Created processes and procedures for Event Management Department handling Sports Teams including arrival and mealspace checklists (Hotel opened in February of 2010)Proficient in handling diplomatic security, Press Junket requirements and set-up, and Social Tables Negotiated with clients while maintaining union contract compliance and luxury service Worked directly with Market Revenue Management Leader to set segment strategyBooked over $5.5 million in room revenue in 2016 to a goal of $4 million, and exceeded goals all quarters by at least 18%; annual average f&b contribution of $750k to a goal of $350k

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  The Ritz-Carlton, Los Angeles

  • Group Sales Manager

    • Jul 2010 - Jun 2014

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  the Beverly Hilton

  • Beverly Hills, California, United States

  • Sales Manager

    • Jun 2008 - Jul 2010
    • Beverly Hills, California, United States

    Sales Manager and Event Manager for West Coast with vertical markets including: Pharmaceutical, Government, Legal, and SMERF up to 75 rooms on peakBooked and serviced all entertainment entities for the Golden Globe Awards annuallyAchieved and exceeded room revenue goals by at least 110% every trimester

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  Four Season's Resort, the Biltmore

  • Communications

    • Oct 2006 - Aug 2007

    Part time job while a full time student

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  Fess Parker's Wine Country Inn and Spa

  • Los Olivos, California, United States

  • Assistant GM

    • May 2003 - Sep 2006
    • Los Olivos, California, United States

    Began as Front Office Manager; promoted in 5/2005 to Assistant General ManagerDeveloped all standard operating procedures for Front Desk, Bell Staff, Night Audit, Reservations, and HostessesTracked profits and losses for the company and monitored the monthly labor budgetThrough budgeting and sales, successfully helped make the company profitable for the first time since purchase in 1998

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  Fess Parker's DoubleTree

  • Front Office Supervisor

    • 2000 - 2002