Experience

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  Casinetto

  • Dubai

  • Digital Marketing Manager

    • Oct 2022 - Jul 2025
    • Dubai

    Led the end-to-end digital marketing strategy, managing an annual budget of USD 400K and achieving 25% year-over-year growth in online sales. Designed and executed 360° campaigns across CRM, social media, paid ads (Google, Meta, TikTok), email marketing, and remarketing, driving higher reach and funnel conversions. Implemented a CRM ecosystem for segmentation, automated customer journeys, and loyalty programs, optimizing open and conversion rates for email marketing campaigns. Strengthened the brand’s social media presence by developing content strategies that grew the community and boosted engagement. Planned and organized in-person events, trade shows, and brand activations, integrating offline initiatives with digital campaigns to maximize impact and brand awareness. Built and led the marketing team, managing in-house talent, freelancers, and influencers, ensuring strategic alignment and brand consistency. Developed performance reports and executive dashboards focused on acquisition, retention, and campaign ROI, while optimizing the multichannel marketing calendar.

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  Vibiest Marketing

  • Dubai

  • Freelance Marketing Consultant

    • Nov 2021 - Sep 2022
    • Dubai

    Clients: Spain Pavilion (Expo 2020), Ixora, Rite Vitamins, E3K Jewelry, Asmaceuticals. Created and managed branded content strategies across IG, TikTok, and Meta Ads. Built influencer partnerships, campaign roadmaps, and community engagement plans. Delivered monthly analytics and client reports with actionable insights. Portfolio: https://diazgutierrezcatal.wixsite.com/cattaldg

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  Puranova Techavenue

  • Dubai

  • Marketing Manager

    • Sep 2019 - Oct 2021
    • Dubai

    Managed CRM (Vtiger & Bitrix 24), inbound B2B leads, and proposal creation. Built and maintained company website and implemented SEO/SEM strategies. Launched Google Ads and Facebook/Instagram/LinkedIn paid campaigns. Created all content for promotions, videos, blogs, emails, and social media. Set annual marketing budget and planned monthly goals with leadership.

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  Menarini

  • Bogota

  • Business Intelligence Manager

    • Oct 2018 - Apr 2019
    • Bogota

    Analyzed pharmaceutical market data using DDD (IBM, TABLEAU), Close-Up. Managed commission system and digital tools for internal performance reports. Built dashboards, sales cubes, and inventory reports for decision-making. Structured medical panels and evaluated new product entries for B2B marketing.

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  Sentronic SAS

  • Bogota

  • Marketing Coordinator

    • Jun 2016 - Mar 2018
    • Bogota

    Created and led B2B marketing strategy based on internal/external data. Developed website with 8-brand catalog and implemented social media plan. Managed CRM (SAP), organized marketing materials and events. Rebranded company identity and improved virtual brand positioning.

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  Brandstrat Research

  • Bogotá

  • Commercial and marketing leader

    • Sep 2015 - Apr 2016
    • Bogotá

    Structured and won public bids worth approx. $400 million COP. Managed commercial strategy, B2B/B2C client acquisition, and brief creation. Conducted media planning based on research data insights.