Experience

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  Albany Business Review

  • United States
  • Book and Periodical Publishing
  • 1 - 100 Employee

  • Advertising Director

    • Aug 2021 - Present

  • Events Director

    • Feb 2018 - Present

    Strategize and plan all aspects of ABR events. Identify event opportunities including new events and improvements to existing events. Select, negotiate and contract with event venues and related vendors. Select and schedule event speaker/presentation and sponsor program participants. Drive ticket sales through the online registration process. Secure promotional partnerships with nonprofit organizations and business associations to help drive attendance. Produce the highest quality events while maintaining expense control . Provide excellent service, support and communication to event sponsors. Work closely with ad sales team to insure sponsor benefits and event information is communicated well in advance of event. Work with in-house creative to prepare pre and post event promotions through house ads, direct mail, broadcast fax and broadcast e-mails. Create & oversee scheduling and placement of promotional ads. Maintain integrity and image of ABR brand. Prepare and mange post-event analysis.

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  Association Development Group, Inc.

  • Albany, New York Area

  • Conference & Events Manager, Co-Director of Events

    • Sep 2015 - Feb 2018
    • Albany, New York Area

    Plan, implement, manage, and evaluate over 20 conferences, board meetings and special events for multiple not-for-profit organizations including two national, one international and several state-wide and region specific professional trade associations. Understand and own the vision and mission of each organization to create events that highlight their organizational goals and meet their membership needs. Develop and manage detailed work plans for each client event and partner with various teams on the execution of each work plan. Work with the board of directors and/or appointed committee for each event – provide detailed reports, manage committee calls and manage work plans. Develop and manage event budgets and manage revenue goals. Develop sponsorship and exhibitor programs and cultivate prospects for each; successfully selling sponsorships and exhibitor packages to meet revenue goals. Initiate and manage site selection from RFP through contract negotiations and execution.Snapshot of Clients/Industries:Director of Membership & Events - Insurance Brokers Association of NY (IBANY)Conference and Events Manager - Women in Insurance & Financial Services (WIFS)Conference Manager - Inter-Company Marketing Group (ICMG)Conference Manager - NYS Association for the Treatment of Sexual Abusers (NYSATSA)/ NY Alliance Joint ConferenceConference Planner - Society for Integrative Oncology

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  Driftwood Hospitality Management

  • Albany, New York Area

  • Director of Sales and Marketing - Holiday Inn Albany

    • Sep 2013 - Aug 2015
    • Albany, New York Area

    AchievementsIncreased group revenue by 2.75% year over year in 2014Managed Front Office operations in addition to maintaining DOS duties for three months in 2014 while recording highest guest satisfaction scores in twelve monthsLed and motivated team of 10 including directors, managers, and administrative staff. Served as a member of the executive team responsible for overall hotel management. Strategic revenue management including rate development, establishment of group thresholds, space utilization policy and deployment strategies through review of competitive data, demand analysis and market mix management. Drove the preparation of the annual departmental operating budget, the hotel marketing plan and business plan and produce monthly reports and sales forecasts. Analyzed current and potential market and sales trends and create and develop special events and sales blitzes to showcase the hotel to potential clients. Created annual marketing plan including individual revenue goals for sales and catering managers. Managed advertising, print and other media for the hotel while working with agencies and vendors to maximize advertising investments and ensure ads represent hotel identity and are appropriate for target audience.

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  Schahet Hotels

  • Schenectady, NY

  • Director of Sales - Holiday Inn Schenectady

    • Jul 2012 - Sep 2013
    • Schenectady, NY

    AchievementsIncreased top line revenue by more than $90,000 (3%) in second quarter 2013Increased group and volume revenue by 2% in first quarter 2013 and Increased group and volume revenue over 18% in second quarter 2013Created comprehensive training program for all new and current staff members which increased customer ratings by 3% month over month and 5% year of yearLed and motivated a team of two sales managers ensuring that team members achieved established revenue goals. Developed and executed annual marketing plan including creation of promotions, e-marketing campaigns and community projects and assisted in budget preparation. Developed annual sales and marketing budgets and assisted in development of annual hotel budget.

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  Interstate Hotels & Resorts

  • Albany, NY

  • Senior Sales Manager - Hilton Garden Inn Albany Airport

    • Nov 2009 - Jul 2012
    • Albany, NY

    Group Sales Identify sales objectives for both corporate and SMERF markets Develop sales plans for assigned markets Prospect new accounts based on sales objectives Solicit and qualify existing and new accountsMarketingAssist Director of Sales in completion of marketing plan Develop marketing materials including fact sheet and rack cards Develop and implement promotions for various markets based on sales objectives Develop and implement eMarketing initiativesBanquets and Catering Manage day to day banquet operations including management of banquet staff Develop and design banquet menu each year Create customized catering packages to meet client needsInternal and External Community Maintain high visibility in the surrounding community and in the hospitality community as appropriate Develop team building events and incentive programs Develop and maintain relationships with frequent guests

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  Rensselaer Polytechnic Institute

  • Troy, New York

  • Operations Associate and Events Coordinator

    • Jul 2008 - Nov 2009
    • Troy, New York

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  Premiere Transportation Group

  • Albany, New York Area

  • Assistant Director of Client Development

    • Apr 2006 - Jul 2008
    • Albany, New York Area

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  Women's Press Club of New York State

  • Albany, New York Area

  • Executive Assistant

    • Oct 2004 - Jun 2007
    • Albany, New York Area