Experience

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  Ephemeral Rotating Taproom

  • Denver, Colorado, United States

  • Events & Brand Manager

    • Apr 2024 - Present
    • Denver, Colorado, United States

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  Staging Studio

  • San Antonio, Texas, United States

  • Student Care Manager

    • Feb 2023 - Apr 2024
    • San Antonio, Texas, United States

    As a Student Care Manager at Staging Studio, I support the online learning experience of aspiring home stagers and interior designers. I leverage my experience as an entrepreneur to help students achieve their goals and grow their businesses. I also collaborate with the marketing and the production team to provide feedback and suggestions for improving the course content and delivery.

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  Cassie.Work

  • Greater Denver Area

  • Digital Marketing Consultant

    • Jan 2018 - Apr 2023
    • Greater Denver Area

    MSPB Co. which is now Cassie.Work, was founded in 2018 as a freelance creative service company and grew it to include luxury interactive photo booth rentals, commercial photography & graphic design services. Responsible for planning company advertisements, monitoring brand campaigns, revising presentations, and developing brand standards. In the first two years, the company experienced steady continuous growth and expanded to include two location including Durango & Denver, Co. - Generated $30k in revenue with $1,300 in Google CPC campaigns - Maintained Average CPC of $2.95 with average sales of $700 per customer.- Increased Revenue 200% Year over Year from 2018 to 2019

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  Dorado Brand Studio

  • Durango, Co

  • Creative Producer & Account Manager

    • Mar 2017 - Sep 2018
    • Durango, Co

    Promoted within the first 8 months with the company. Responsible for social media clients account management, ensuring positive client relations, & production of all commercial video production & photography. - Responsible for ensuring all client projects achieved their deadlines while managing client expectations & feedback. - Scheduled and attended meetings with clients and prospective clients to identify their marketing objectives and the best strategy to accomplish their goals.- Established cost effective internal & third party teams to best bring clients vision to life.Produced & managed high value multi day video shoots on location for largest company client.- Lead internal brainstorming sessions for video & photo concepts. - Managed the pre & post production meetings with internal & external team members.- Increased profit margins by effectively controlling budget and overhead and optimizing video production quotes and workflows.

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  Ballantine Communications, Inc.

  • Durango, Co

  • Marketing Strategist

    • Mar 2017 - Mar 2018
    • Durango, Co

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  Roxy's Remedies, Inc.

  • Durango, Colorado

  • Social Media Digital Marketing Consultant

    • Jul 2016 - May 2017
    • Durango, Colorado

    - Managed the creation and execution of the companies inbound marketing strategy to increase brand voice, and visibility within their industry. - Increased Social media presence by over 400% within first 8 months - Created and developed new logo, branding, & product design for company transition to 'Modern Mammals'

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  ParLevel Systems

  • San Antonio, Texas Area

  • Director of Marketing

    • Jan 2015 - Jun 2016
    • San Antonio, Texas Area

    Established and developed the marketing department from the ground up to specialize in a multiple distribution channel strategy including social media, email campaigns, print ads, & google re-marketing . Lead the development and implementation of multiple product launches at several trade shows that included photography, video production, & marketing material development. - Experienced a 200% growth in first 8 months & generated $2 million in potential inbound leads- Solely managed the development of all trade show strategy, booth design, & marketing efforts - Managed 40x40 trade show booth design which came in under budget by 20%

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  JBRND

  • San Antonio, TX

  • Marketing Director

    • Jul 2014 - Jan 2015
    • San Antonio, TX

    Developed marketing collateral for 30+ industry specific products and services. Assisted VP with developing presentations for multi-million dollar project proposal which included Boeing Dreamliner Touch Screen Window Control Proposal.Responsibilities include but are not limited to: - Research & identify clients, sector opportunities, & competition- Creation of all marketing collateral/marketing literature & ensuring all information is valid and up to date- Planning & concept development & execution of print/media campaigns- Production of Monthly Newsletter- Develops & provides marketing & public relations programs that promote JBRND- Production & Distribution of press releases & media kits- Initiation of media opportunities including on-air interviews and feature stories

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  Keller Williams Luxury Homes Division

  • San Antonio, TX

  • Marketing Director

    • Sep 2013 - May 2014
    • San Antonio, TX

    Marketing Director for a private real estate firm in San Antonio, Texas included a variety of responsibilities.This included but not limited to the development & implementation of a Customer Relationship Management system that integrated social media campaigns as well as monthly online newsletters, supervision of website re-design and content managemet, monthly mailout designs, and client specific brochure designs & branding. This position was also responsible for client appreciation event branding and coordination as well as post event data collection.