Experience

• 

  Talbots

  • Sr Marketing Manager

    • Jun 2013 - Present

    * Responsible for driving the development and execution of marketing plans to meet traffic, demand, profit and customer retention and acquisition goals. * Develop circulation plan for 58 million catalogs and 24 million postcards to support 500+ retail stores and web traffic.* Created budgets and track and oversee expenditure* Key member on database transition to multi-channel database vendor and implementation.* Responsible for interviewing, hiring, training and mentoring staff.* Strong project management skills will enable you to successfully implement time-sensitive marketing campaigns, coordinate external vendors and internal stakeholders and communicate results to senior management.

  • Marketing Manager

    • Jul 2002 - May 2013

  • Specialty Circulation Manager

    • Aug 1998 - Jun 2002

    Responsible for housefile and new customer acquisition for Mens, Accessories & Shoes, Kids, Womans and Retail catalog and direct mail planning and execution to meet financial and budgetary goals. Strategic partner in the development of a multi-channel marketing database to improve efficiency and effectiveness of customer acquisition and retention programs through segmentation, profiling and modeling.

• 

  MIT Technology Review

  • Cambridge ma

  • Circulation Manager

    • Jan 1998 - Aug 1998
    • Cambridge ma

    Responsible for developing and implementing circulation marketing programs to increase circulation for a relaunched publication. Primary contact for all major vendors. Developed marketing reports to analyze campaign effectiveness and ROI. Maintain and update circulation model for circulation and revenue forecasts.

• 

  The Christian Science Monitor

  • Greater Boston Area

  • Circulation Manager

    • Jan 1991 - Dec 1997
    • Greater Boston Area

    Research, develop and implement and analyze all marketing programs to maintain and increase circulation. Supervise creative test, lists, direct mail, telemarketing and alternative media programs. Responsible for yearly budget preparations, revenue and expense forecasting.