Experience

• 

  LinkedIn

  • Sunnyvale, California, United States

  • Senior SEO & Content Marketing Manager

    • Nov 2021 - Present
    • Sunnyvale, California, United States

• 

  Searchmetrics

  • Germany
  • Software Development
  • 1 - 100 Employee

  • Senior SEO Client Success Manager

    • Feb 2019 - Nov 2021

    Global project management, responsible for creating organic search reporting and deliverables that drive growth and insight. Strategized, supported and delivered projects that positively impacted traffic and revenue including keyword mapping, migration support, competitor benchmarking, website audits, redirect mapping, at scale keyword research, content optimization and data insights.

  • SEO Consultant

    • Sep 2018 - Feb 2019

    Assist enterprise clients in identifying areas of deficiency regarding SEO best practices and competitive analysis utilizing Searchmetrics software platform and industry experience. Monitored, analyzed and optimized website activity, traffic trends, SERP rankings and customer acquisition metrics. Provided recommendations and executed strategies for content development in coordination with organic search goals and website health

• 

  McClatchy

  • Washington D.C. Metro Area

  • Search Engine Specialist

    • May 2017 - Sep 2018
    • Washington D.C. Metro Area

    Improve and enhance search engine results by implementing, executing and sharing SEO best practices. Identified strategic planning, conducted analysis and measured results for 30 national websites. Managed on-page optimization including metadata, headings, content, internal linking, navigation and taxonomy. Analyzed search elements including content, HTML, design and site traffic to generate plans tailored to needs through performance metrics. Developed internal Google insights course to educate, certify and train journalists, web design and development teams on organic search best practices. Monitored and documented search landscape changes and algorithm updates for breaking news topics.

• 

  The Sacramento Bee

  • Sacramento, California Area

  • Direct Response Coordinator - Email/SEO/SEM/Online

    • Feb 2016 - Apr 2017
    • Sacramento, California Area

    Designed and implemented direct response sales plans to drive audience growth and meet circulation goals for five west region newspapers, involving market research, trade negotiation, and event coordination. Demonstrated expertise in graphic design and copywriting across print, digital, social, and email marketing platforms. Managed ad trafficking and print coordination for large-scale campaigns, collaborating with sales, advertising, membership loyalty, and retention teams to enhance audience development market growth. Deep understanding of SEO and SEM, including keyword marketing and digital campaign management. Utilized analytics tools to drive substantial volume for McClatchy publishers' core print and digital products.