Okay, let’s break this down. Casey has 11 years of experience in the healthcare industry, which is a significant amount of time. He’s held leadership positions, including President & CEO, which is a high-level role. He also has experience in sales and marketing, which are in-demand skills. However, his experience is mostly in the non-profit sector, which tends to pay less than for-profit companies. Additionally, he’s based in Encinitas, California, which is a relatively expensive area. Considering these factors, I estimate his hourly rate to be around $125, which is on the higher end of the scale for a non-profit executive with similar experience and skills.