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Bio

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Casey Fitzgerald is a seasoned marketing professional with a strong background in social media, event planning, and team leadership. With experience in various industries, including non-profit, retail, and education, she has developed a unique skillset that enables her to drive engagement and growth. She holds a Bachelor of Science in Business Administration from the University of South Carolina Darla Moore School of Business.

Experience

  • The Gamecock Consulting Club
    • Columbia, South Carolina, United States
    • Onboarding Member
      • Oct 2023 - Present
      • Columbia, South Carolina, United States

    • Social Media Consultant
      • Oct 2023 - Present

      • Engage in weekly content creation to inform Jewish university students, increasing engagement by 10% by using trends• Collaborate in weekly meetings with industry professionals to educate religious groups about recent events• Exceed benchmarks, leading to a promotion to an advanced role dedicated to empowering women in their spiritual journey

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • President
      • Aug 2023 - Dec 2023

      • Initiated a series of marketing campaigns including merchandise, posters, and outreach postings 3+ times per week• Collaborated with team members to broaden our reach, expanding attendance by 10% from previous years• Established tradition through the weekly and traditional annual events for Holocaust survivors to foster connection in the Jewish community

    • President of Marketing
      • Dec 2021 - Aug 2023

      • Initiated a series of marketing campaigns including booths, posters, and social media• Collaborated with team members to broaden our reach• Implemented a content calendar for social media posts following the organizational gatherings

  • USC Women in Business Council
    • Columbia, South Carolina, United States
    • WIBternship Committee Member
      • Aug 2023 - Dec 2023
      • Columbia, South Carolina, United States

      • Engaged in effective sales and teamwork through tabling, effectively promoting WIBC, and increasing membership by 15%• Developed informative presentations on essential professional development topics to foster success among new members• Amplified visibility and segmentation with social media promotion techniques to engage audiences and drive participation

  • Madrigal’s Cafe
    • Columbia, South Carolina, United States
    • Marketing Coordinator
      • Mar 2023 - Dec 2023
      • Columbia, South Carolina, United States

      • Assist with the execution of innovative marketing solutions to increase customer traffic and 500+ dollars in sales per day• Increase revenue using attention to detail to design displays and distributing promotional materials with google analytics• Analyze sales data and critical thinking recommendations with information technology and analytics to optimize pricing menu offerings, and promotions

  • Phi Chi Theta | Zeta Sigma Chapter
    • Columbia, South Carolina, United States
    • Rush Director
      • Aug 2023 - Nov 2023
      • Columbia, South Carolina, United States

      • Spearheaded recruitment efforts by utilizing well-coordinated strategies and executing social media postings to engage potential recruits• Arranged business strategy and online webpage promotion, merchandise, and events, increasing membership by 40%• Organized meetings and reminders to facilitate professionalism and foster success through the rush week

    • Head Marketing Intern
      • Sep 2022 - Nov 2023
      • Columbia, SC

      • Used communication skills to delegate tasks to fellow marketing interns and plan events for international business students• Monitored outreach platforms such as Instagram, enhancing student engagement by 10% each week for six weeks• Responded to requests for increasing engagement and created a cemented marketing plan to increase sales of merchandise

  • Tweedle Beedle
    • Mt. Pleasant, South Carolina
    • Sales And Marketing Associate
      • May 2023 - Aug 2023
      • Mt. Pleasant, South Carolina

      • Assisted 100+ customers per day by successfully completing consumer orders, tagging merchandise, and providing premier customer service• Exceeded benchmark performance resulting in an ahead-of-schedule promotion from Sales Associate to Manager• Created daily product graphics and video editing for posts on outreach platforms, creating growth in transactions

  • Rivertowne on the Wando Swim Team
    • Mt. Pleasant, South Carolina
    • Head Swim Coach
      • May 2018 - Jul 2023
      • Mt. Pleasant, South Carolina

      • Instructed 100+ students in swimming speed and kicking techniques, contributing to significant skill improvements• Managed parental and board performance expectations to create a cohesive, optimal team environment• Reiterated safety practices and lifesaving measures consistently to prevent calamities

    • Volunteer
      • Aug 2022 - May 2023
      • Charleston, South Carolina, United States

      • Assisted teachers with classroom management and document coordination for a school of 140+ learners• Planned and Implemented 20+ lessons while following the synagogue's curriculum and objectives to promote academic excellence• Tutored 30+ students individually to reinforce learning concepts, developing foundational knowledge of Hebrew culture, history, and customs

  • Phi Chi Theta | Zeta Sigma Chapter
    • Columbia, South Carolina, United States
    • Iota Pledge Class President
      • Sep 2022 - Mar 2023
      • Columbia, South Carolina, United States

      • Arranged social, fundraising, and philanthropic events and promoted attendance for 70+ brothers• Promoted attendance and served as a voice for the pledge class• Organized meetings and reminders to facilitate professionalism and foster success through workshops

    • Madrichim
      • Aug 2021 - Mar 2023
      • Charleston, SC

      • Assisted teachers with classroom management and document coordination to maintain a positive learning environment. • Partnered with religious studies and Hebrew teachers to plan and implement 20+ lessons following the curriculum, goals, and objectives of the synagogue.• Tutored struggling students individually and in small groups to reinforce learning concepts

    • Cashier Customer Service
      • Aug 2020 - Sep 2022

      • Assisted 100+ customers per day by successfully completing orders, organizing merchandise, and providing premier customer service• Exceeded benchmark performance resulting in an ahead-of-schedule promotion from Front Service Clerk to Cashier• Supervised multiple front service clerk employees and provided hands-on training

Education

  • 2022 - 2026
    University of South Carolina
    Bachelor of Science, Business Administration, International Business and Marketing Minor: French
  • 2022 - 2026
    University of South Carolina Darla Moore School of Business
    Bachelor of Science, Business Administration, International Business and Marketing, Minor: French
  • 2024 - 2024
    ESSEC Business School
    Bachelor's degree, International Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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