Experience

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  Original Nations

  • San Diego, California, United States

  • Creative Director

    • Sep 2020 - Jul 2022
    • San Diego, California, United States

    • Conceptualize and develop brand names and identities for Original campaigns• Create Original brand content for e-comm and social promotion• Oversee and execute strategic messaging and development of Original Nations website• Design and execute packaging, printed collateral and digital creative• Develop messaging with internal and external creative resources

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  SKLZ

  • Carlsbad, CA

  • Creative Director

    • Nov 2014 - Sep 2020
    • Carlsbad, CA

    • Develop, execute and oversee consistent execution of brand platform across all marketing channels. • Generate demand and awareness through highly targeted marketing campaigns. • Direct and coordinate all photo and video productions.• Manage project workflow with internal design teams and outside vendors.

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  Skechers

  • Art Director

    • Apr 2011 - Nov 2014

    • Oversee and Design all packaging, advertising, trade show and retail collateral.• Work with Marketing and Footwear departments to develop branding identity of all footwear divisions.• Design and layout all 2011-2014 catalogs to be consistent with established brand identity.• Oversee Graphic Design and Production teams. Manage projects, timelines and workflow.• Coordinate and Concept all product and lifestyle photos for ads and catalogs.

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  One Distribution (Supra Footwear / KR3W Apparel)

  • Graphic Designer / Jr. Creative Director

    • Jun 2009 - Aug 2010

    • Design all print, web, retail and marketing collateral for Supra Footwear and KR3W Apparel.• Work with Sr. Creative Director and Marketing to develop Supra 2010-2011 advertising and media campaigns.• Oversee print and production departments, manage project timelines and workflow. (Basecamp)• Coordinate all product, skate/action and lifestyle photos for ads, blogs and catalogs.

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  Junk Food Apparel

  • Graphic Designer

    • Jan 2007 - Jun 2009

    • Create original artwork and design themes for Junk Food brand and licensed apparel divisions.• Catalog all designs onto server and maintain visual database of artwork library. (Extensis, Portfolio Server)• Design and layout all 2007-2010 catalogs to be consistent with established brand identity.• Size and prepare artwork to be sent for silkscreen and print production.• Lead t-shirt design in men’s quarter 3. (2008) over 15k units ordered.• Oversee catalog department, manage timelines and projects.• Train new design and print production employees.

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  No Good Television

  • Graphic Designer

    • Aug 2006 - Nov 2007

    • Create visual identities of new network shows: logo, web, and motion graphics.• Manage the print design team timelines and projects.• Train all new print designers and interns.• Work with website design team to create page layouts and video user interface.• Work with staff writers and video editors to create original content for television and web shows.