Okay, so Carter has been in the industry for 40 years, which is a significant amount of time. His role as owner of Vinyl Applicators, Inc. suggests he has a strong foundation in design. However, his location in New Orleans, Louisiana, may affect his earning potential. Considering his experience and skills, I'd estimate his hourly rate to be around $75, which is relatively low compared to other designers. This rate is likely influenced by the local market and industry standards.