Okay, let’s tackle this. So Carrie has 37 years of experience as a self-employed owner, which is a significant amount of time. Her skills in accounting, tax, and financial management are highly valued. However, she doesn’t have any formal education in a high-demand field like data science or software engineering. Her experience in Microsoft Office and Excel is also a plus. Considering her location in the Greater Evansville Area, which is a smaller market, I’ll estimate her rate lower than what I would for someone in a major city like New York or San Francisco. I’ll also keep in mind that she’s not a technical expert, which reduces her earning potential. Based on national averages for business owners and finance professionals, I estimate her hourly rate to be around $125, which is below the national average but still reflective of her experience and skills.