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Carrie Mcgraw is a seasoned entrepreneur, marketing expert, and leader with extensive experience in fashion, sales, and event planning. She has held various roles, including Director at Green Compass Global, Ltd., Co-Founder at Pickles and the Ball, and Executive Coach/Mentor at Stella & Dot. Carrie has also worked in publicity and publishing, with a strong background in marketing and sales.

Experience

    • Director | CBD Educator | Leader | Independent Advocate
      • Jul 2021 - Present

      Advocate for health and wellness. I share quality, USDA Organic Certified Hemp to help people live happier, healthier, balanced, and well-connected lives. The farm to family USDA organic products made in North Carolina are clean, fully transparent, and effective.Additionally, I lead a team of bright, passionate, entrepreneur advocates across the US.

    • PICKLES AND THE BALL CO-FOUNDER
      • Aug 2022 - Present

      Bringing happy pickleball swag to the world. Whimsical gifts for the pickleball lover in your life.www.picklesandtheball.com | IG: @picklesandtheball | [email protected]

  • Stella & Dot
    • https://www.youtube.com/watch?v=6STNltgCP88
    • Executive Coach/Mentor and Founding Leader ~ Ind. Ambassador, Rising Star Award Recipient (2010)
      • Aug 2009 - Present
      • https://www.youtube.com/watch?v=6STNltgCP88

      Executive Coach/Mentor, Founding Leader and Ind. Ambassador, Stella & Dot August 2009 - Present • Personal sales close to $1M to date• Built, trained and led a global sales organization of over 700 stylists for over 9 years• Generated team-wide sales of $2.1 million in 2018; $2.3 million in 2017 • Provide personalized one-on-one mentoring and group coaching to help independent business owners increase personal sales, sponsoring and improve leadership skills • Lead skills training and development for personal team and greater Stella & Dot community • Maintain strong personal business through in-person trunk shows, online sales and community events and ‘pop up’ boutiques• Regularly engage with customer base of 4000+ through social media channels, email newsletters and personal contact to build connections, community and loyalty • Traveled internationally to build, train & support global teamAccomplishments/Achievements: • Earned every incentive trip since joining the company• Rising Star Award Recipient, company’s first said award and top honor. Peer-nominated, Home Office chosen, 2010• Top 1% of company in both sales and sponsoring • Chosen to present at national sales conferences • 2016 Million Dollar Club Award, recognizing $1M in lifetime earnings • 2015 Lifetime Achievement Award, recognizing $500K+ in lifetime sales

    • Learn-to-Skate Director
      • Nov 2003 - Feb 2014

      Following the United States Figure Skating Association's Basic Skills program, we taught ages 4-Adult.

    • Director of Publicity
      • Apr 1998 - Sep 2002

      • Ran publicity department consulting daily with publisher, editorial, production, marketing and sales staff• Built and maintained company’s media database • Attracted the most national publicity exposure for the company in its history• Devised, implemented and managed all publicity aspects for 70-85 titles per season• Traveled domestically meeting and maintaining relationships with national television and radio, producers, magazine and newspaper editors; large chain and independent booksellers • Coordinated author tours and campaigns as well as managed those of other publicists in department• Managed all corporate public relations; arranged and carried through corporate events• Created extensive media kits, marketing tools, window displays and oversaw departmental budget• Researched, hired and worked directly with outside contractors for publicity, technical support, printing issues• Attended career days, hired employees, formulated and executed employees reviews• Founder eventually exited at a great revenue multiple

    • Publicity Manager
      • Sep 1997 - Apr 1998

      • Met and maintained relationships with national media as well as large chain and independent booksellers• One of ten initial employees in startup publishing company• Strategically introduced startup company to industry through national publicity and marketing venues• Devised and implemented all publicity and marketing strategies for company’s titles• Consulted on decisions regarding plausibility and marketability of projects Coordinated author tours and campaigns including interviews, booksignings, travel and accommodations• Wrote press releases and created extensive media kits

    • Senior Publicist
      • Mar 1996 - Sep 1997

      • Arranged and traveled on large domestic book tours with high profile authors (i.e. Patti LaBelle, Gary McCord, Tomie dePaola, Brian Jacques)• Planned and implemented national media spots and booksigning events ranging from high profile, bestselling authors to first novelists to children’s authors• Wrote press releases, create extensive media kits and oversaw publicity budgets• Managed and advised assistants

    • Publicist
      • Apr 1994 - Mar 1996

      • Planned and implemented publicity for high profile authors (i.e. Barbara Bush, Dan Rather, etc.)

    • Publicist
      • Oct 1993 - Apr 1994

Education

  • 1989 - 1993
    University of Colorado at Boulder
    BA, English
  • 1992 - 1992
    Semester at Sea

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Fashion”

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