Experience

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  The Hotels Network

  • Spain
  • Hospitality
  • 100 - 200 Employee

  • Vice President Business Development NORAM

    • Dec 2022 - Present

  • Senior Director Business Development NORAM

    • Feb 2018 - Dec 2022

    The Hotels Network equips hotels with the innovative tools they need to improve direct booking conversion rates on their websites. www.thehotelsnetwork.comNEW! Get BenchDirect, our FREE FOREVER benchmarking platform, here: https://www.thehotelsnetwork.com/en/benchdirect/

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  SmartFlyer

  • Greater New York City Area

  • Virtuoso Travel Advisor

    • Apr 2016 - Present
    • Greater New York City Area

    SmartFlyer is a full-service travel company catering to high-end corporate and leisure travellers worldwide. PK's List Travel Club is an affiliate to SmartFlyer.www.smartflyer.com

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  KORE Ventures

  • Vancouver, Canada Area

  • Marketing Specialist

    • Jan 2015 - Present
    • Vancouver, Canada Area

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  PK's List - Subjective Travel Intelligence™

  • London, Los Angeles, Vancouver

  • VP Business Development & Luxury Travel Advisor

    • Apr 2016 - Present
    • London, Los Angeles, Vancouver

    PK's List is a bespoke travel advisory service for upscale travellers around world. We're affiliated with Smart Flyer - a Virtuoso Agency, and through additional partnerships also receives perks and privileges with all major luxury brands.www.pks-list.com

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  ResortPass

  • Greater Los Angeles Area

  • Advisor

    • Jan 2019 - Dec 2020
    • Greater Los Angeles Area

    ResortPass is an online booking platform for access to resorts and hotels for the pool, spa, fitness, and amenities. www.resortpass.com

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  Intent Media Inc.

  • New York, London, Barcelona

  • Advisor & Sr. Director Business Development - VOYAT

    • Mar 2016 - Jan 2018
    • New York, London, Barcelona

    VOYAT, purchased by Intent Media in 2016, is a smart personalization layer that increases hotel website conversion rates through data science and tailored user experiences.Accomplishments:• Doubled the companies client base in one year• Signed VOYAT's first global luxury brands, followed by several otherswww.intentmedia.com

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  Hotel Insider, Inc.

  • New York, London

  • Vice President Hotel Partner Services

    • Sep 2013 - 2015
    • New York, London

    Hotel Insider is the next-generation premium online travel agent, created by three top leaders in their fields: Philippe Kjellgren, Founder of Kiwi Collection & The Visa Luxury Hotel Collection, Paul Onnen, Former CTO of Expedia, and Dipik Rai, former VP Online Marketing for Yahoo.Hotel Insider recommends a curated collection of the best hotels around the world, with focus on generating bookings for showcased hotels, both online and offline through a VIP concierge desk. Accomplishments:• Entered into contract negotiation talks with over 1,500 senior hoteliers in less than 12 months• Negotiated an average commission rate higher than the industry standard• Negotiated amenities package with contracted hotels and brands• Formed partnerships with top luxury brands, that otherwise do not work with Online Travel AgentsResponsibilities:• Promoted Hotel Insider's full suite of product offerings and key initiatives to hotel and brand partners• Developed a strong network and relationships within the global assigned market, which included top International luxury hotel brands • Negotiated and secured contract terms including guest amenities and rate of commission with luxury brands and hotels• Attended key trade shows and partner events (ILTM, ITB, ATM, LE Miami, and others)• Arranged for and conducted detailed hotel reviews with ratings• Oversaw the development of marketing materials and sales tools for the Hotel Partner Services department• Coordinated bookings for VIP guests, including arrangement of upgrades through hotel General Managers• Consulted with hotels and brands regarding the most cost-effective and convenient connectivity channel through which to interface with Hotel Insider• Evaluated market trends and competitor activity, provided analysis and recommendations to Senior Management• Coordinated with other Hotel Insider teams and functional areas to create and implement innovative business solutions

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  Kiwi Collection & The Visa Luxury Hotel Collection

  • Vancouver, London, Sydney

  • Senior Vice President Hotel Programs, Shareholder

    • 2007 - Jul 2013
    • Vancouver, London, Sydney

    Kiwi Collection is the world’s largest and most diverse collection of luxury hotels. In 2009, Visa chose Kiwi Collection to partner in and build The Visa Luxury Hotel Collection.Accomplishments:• Generated record sales revenues for The Americas region during first 3 months of employment with the company• Led Kiwi Collection’s sales team to exceed sales goals for 3 consecutive years• Led the development and growth of The Visa Luxury Hotel Collection, growing the collection to over 1000 hotels in 12 months• Played an instrumental role in the creation of Kiwi Collection’s 10-category International Rating System• Single-handedly developed Kiwi Collection’s freelance reviewer program, which led to over 120 hotels being reviewed & rated in the program’s first 4 months • Led research for Kiwi Collection’s 288 page coffee table book entitled Overnight Sensations, The Americas (Title: Head of Research)Responsibilities:• Managed relationships with numerous top International Luxury Hotel Brands • Hired, trained and managed Kiwi Collection’s Vice Presidents and Directors responsible for promoting and selling hotel marketing programs in 3 global offices• Managed Kiwi Collection’s Global Account Management Team, responsible for aiding and maintaining relationships with over 2500 Kiwi Collection hotels• Oversaw enrollment of over 1000 hotels into the Visa Luxury Hotel Collection• Liaised with Visa regarding all hotel facing requirements for the Visa Luxury Hotel Collection• Conducted educational webinars for hotels• Attended key trade shows and partner events (ILTM, ITB, TravelWeek)• Oversaw Kiwi special offer & Visa special offer fulfillment• Crafted and sent monthly email communications to hotels• Trained and managed internal hotel reviewers and external freelance reviewers• Oversaw development of marketing materials in the Hotel Programs department

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  Chalk Media

  • Vancouver, Canada Area

  • Vice President Sales & Marketing

    • 2004 - 2007
    • Vancouver, Canada Area

    Chalk Media Corp. delivered complete learning solutions to Fortune 1000 companies and large organizations. Offerings include programs and how-to videos hosted by David Chalk, custom online courses, a robust learning platform: chalkboard™ LCMS, and a cutting edge Mobile Content Deployment System (MCDS). Chalk Media was acquired by Research In Motion (RIM).Accomplishments:• Increased annual revenues by 45% in 12 months, despite two major products no longer being sold• Achieved annual bonus for two years, with all reps exceeding quota• Sold solutions to high-potential accounts such as BMW, Business Objects, Fairmont, Microsoft, Sony, Samsung, Best Buy and others• Developed and grew long-term relationships with key accounts including Research in Motion (RIM), who ended up purchasing the companyResponsibilities:• Established annual revenue targets for the company; planned and executed sales strategies to surpass these targets• Oversaw activities in the sales, marketing and business development departments to ensure corporate revenue targets were exceeded• Managed and supported a team of sales and marketing professionals including four Directors • Conducted several regular weekly conference calls with both the CEO and Founder • Sourced and hired new employees for the Sales, Marketing, and Business Development departments• Lead key account strategy sessions with Client Development Managers in order to grow revenues from existing client base• Developed and delivered both online and offline sales training programs • Regularly assembled sales analyses and reports for Senior Management and Board of Directors

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  BC Direct Marketing Association (BCDMA) / BC Association of Interactive Marketers (BCAIM)

  • Vancouver, Canada Area

  • Association Volunteer: Director of Programming

    • 2000 - 2006
    • Vancouver, Canada Area

    BC Direct Marketing Association (BCDMA), Board of Directors: Director of Website, 2000 - 2001 BC Direct Marketing Association (BCDMA) / BC Association of Interactive Marketers (BCAIM), Board of Directors: Director of Programming, 2001 - 2006

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  Internet Advertising Bureau (IAB Canada)

  • Vancouver, Canada Area

  • Association Volunteer: Director Communications

    • 2002 - 2004
    • Vancouver, Canada Area

    Internet Advertising Bureau (IAB Canada), Vancouver Council: Communications Manager, 2002 - 2004

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  FORGE Marketing

  • Vancouver, Canada Area

  • Vice President Sales

    • 2000 - 2004
    • Vancouver, Canada Area

    FORGE Marketing was a permission based email marketing company, a division of traditional advertising agency Ignite Communications. Accomplishments:• Built extensive client base from scratch • Increased revenues by more than 100% in second year with the company• Oversaw the coordination of numerous results oriented campaigns for high-profile clients such as AOL, CAA/AAA, Intrawest, Shaw, TELUS, and others• Became a sought after speaker on eMarketing in North America• Had articles published in numerous publications nation-wide• Engaged by Market Research firm Ipsos-Reid to contribute feedback for publication in their annual email marketing reportResponsibilities:• Built, grew and maintained all areas of sales and operations • Managed the Account Management, IT, and Design departments• Developed and implemented strategic marketing initiatives• Managed and grew key client relationships • Researched and implemented appropriate technologies