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Carolyn Martin is a seasoned retail and sales professional with over 30 years of experience in key account development, sales management, and trade shows. She has held various leadership positions, including National Account Sales Manager, Director of Sales, and Regional Sales Manager, and has successfully driven sales growth, expanded product lines, and improved inventory management.

Experience

    • National Account Sales Manager
      • Aug 2003 - Mar 2016

      Maintenance of open line of communication with the president of Fetco to report national account sales management Recognition for generating top sales for two new product launches, resulting in a significant sales increase for Kohl's Department Stores Strategic leadership in the successful transition of regional accounts into a new company structure and financial requirements Facilitation of monthly forecasting meetings at Kohl's to ensure improvement in inventory management

    • Director of Sales—Specialty Markets
      • Dec 2002 - Jun 2003

       Close coordination with the vice president of sales regarding operations and results Significant contribution in opening new accounts with Shopko, Lillian Vernon, National Wholesale, and Value City, with an overall annual sales target of $900K Tactical direction in organizing manufacturer’s representative sales structure and creating regional strategic account objectives toward the attainment of the sales growth plan Drafting of effective grocery and drug channel program for new market presentation

    • Central Regional Manager
      • Jul 2001 - Oct 2002

      Successful spearheading of two manufacturers’ representatives yielding an account base ranging from $16M to $24M•Keynoted role in merging two sales management regions including a corporate headquarter for May Co. Department Stores•Realization of $3M program rollout by developing and employing branded cookware line for Kohl’s

    • Regional Sales Manager
      • Mar 1998 - Apr 2001

       Generated the top sales of $3M in new product launch in both department and specialty distribution channels Designation as the category manager by AAFES account, thus successfully expanded sales and boosted the entire branded cookware assortment

    • National Accounts Manager | Western Regional Manager
      • Feb 1988 - Feb 1998

      Presiding over a product-knowledge training program while spearheading the creation of training manuals, demonstration kits, and videos•Successful transition of new Kmart buyer into VMI program for all distribution centers, thus attaining inventory reduction of 13%•Pioneering of the first applicator program at Lowes which resulted in $1M new sales•Earning of the Vendor of the Year at Sears for increasing sales by 9% and customer profitability by 15%•Authorship of a display program for cross merchandising product during peak season, attaining 16% increase in promotional sales•Creation of a standardized two-step distributor show program which streamlined administrative approval process for tradeshows

    • Territory Sales Manager
      • Jan 1987 - Jan 1988

       Driving force in growing market share by 10%

    • Territory Sales Manager
      • Jun 1983 - Jan 1987
      • Montvale, NJ

      Consistent Top Ranking Sales Member

Education

  • University of Wisconsin—Stevens Point
    Bachelor of Science, Biology and Natural Resources Management

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Industry Focus. “Retail”

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